01 / Problem
Fragmented Product Information
Solution
Centralize product discovery through Product Library and Product Tracker, with structured details and related research views.
Case Study · E-Commerce Intelligence
Discover a Safer Digital World.
Our platform for Umbrella, built for smarter parental control.
Visit GoodWares01 / Project Overview
Built around a smarter way to protect, monitor & support your child’s digital world.
Umbrella is a parental control platform designed to make managing your child’s digital life easier. The platform brings screen time, app management, location tracking, permissions, and digital safety into one connected experience.
Our Focus
Making information easier to find, understand, and act on.
Project Information
- client
- Umbrella
- Industry
- Parental Control & Digital Safety
- Services
- Product Strategy | UI/UX Design | Product Design | Development
- Platform
- Web + Mobile
- Timeline
- 11-12 Months
- Team
- Product Design | Engineering | QA
02 / The Challenge
Keeping children safe was simple. Managing their digital world was not.
Parents were using separate tools to manage screen time, app usage, location, and online safety. Umbrella brings these controls together into one connected experience.
03 / Project Goals
From raw data to informed action.
04 / Research & Discovery
We started with parent’s needs, not just screens.
Before designing the interface, the team focused on understanding parents’ concerns, digital safety challenges, and friction points across screen-time management, app usage, location tracking, and online protection
User Needs
- Easy screen-time monitoring
- Clear insights into app & website activity
- Simple parental controls & app restrictions
- Real-time location tracking and safety alerts.
- Better visibility into potential online risks.
Pain Points
- Fragmented Parental Controls
- Difficult Screen-Time Management
- Limited Digital Safety Insights
- Concerns About Online Risks
Key Insight
Parents needed more than a monitoring app. They needed one connected experience that made managing screen time, protecting children, and supporting safer digital habits simple and convenient.
05 / Project Approach
A product process built around safer digital parenting.
06 / Problem + Solution
Every interaction should reduce friction.
02 / Problem
Difficulty Identifying Profitable Opportunities
Solution
Bring keywords, market signals, competitors, shortlist, and profitability into a connected evaluation flow.
03 / Problem
Uncertain Demand and Stock Decisions
Solution
Connect Demand Planning, Forecast, Demand Review, and Inventory & Reordering to support replenishment decisions.
04 / Problem
Complex Listing Quality and Compliance Checks
Solution
Use Listings and Compliance workflows to review titles, images, specifications, required documents, and regulatory risks before publishing.
07 / UX Structure
Turning complexity into a simple journey.
Information Architecture
Home
Screen Time → View Usage → Set Limits → Schedule Downtime → Review Reports
10 / Visual System
Functional. Readable. Data-first.
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Inter
Primary
- #F2F1F6
- #FFFFFF
- #00E9DC
- #007E78
- #F3F3FF
Gradients
11 / Product Experience
Designed to keep product intelligence accessible.
12 / Intended Outcomes
Designed for a safer digital world.
Website safety and content monitoring help parents create a safer digital environment for their children.
11 / Technology
Built on a scalable foundation.
Design
- Figma
- FigJam
Frontend
- React.js
- Tailwind CSS
- React Icons
Android App
- Jetpack Compose
- Kotlin
iOS App
- SwiftUI
Backend
- Node.js
Database
- MongoDB
12 / The Team
The people behind the product.
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