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Case Study

Where you Discover a New Dimension of wine.

Where you Discover a New Dimension of wine.

Our platform for Safe Sprits, Benefits of Self Care.

Discuss Your Project

01 / Project Overview

Built around a smarter way todiscover,
shop and enjoy your favorite drinks.

SafeSpirit is a digital liquor and beverage marketplace designed to make discovering, shopping, and managing drinks easier. The platform brings product discovery, buying workflows, delivery and pickup, licensing, rewards, and customer engagement into one connected experience.

Our Role

PerfectionGeeks was responsible for product experience, interface design and digital product development.

Project Information

Client
SafeSpirit
Industry
Liquor & E-Commerce
Services
Product Strategy | UI/UX Design | Product Design | Development
Platform
Web + Mobile
Timeline
5-6 Months
Team
Product Design | Engineering | QA

02 / The Challenge

Finding drinks was easy.A better shopping experience was not.

Customers were navigating separate experiences to discover drinks, shop for products, manage purchases, and handle licensing activities. SafeSpirit brings these journeys together into one connected experience.

03 / Project Goals

From drinks discovery to delivery.

04 / Research & Discovery

We started with customer needs, not the screens.

Before designing the interface, the team focused on understanding customer shopping behavior, product discovery challenges, and friction points across browsing, purchasing, delivery, and licensing.

User Needs

  • Easy product discovery
  • Clear product information
  • Simple shopping experience
  • Convenient pickup and delivery
  • Responsible & secure purchasing

Pain Points

  • Fragmented Experience
  • Complex Shopping
  • Complicated Processes
  • Limited Customer Engagement

Key Insight

Customers needed more than a beverage marketplace.
They needed one connected experience that made discovering, purchasing, and managing products simple and convenient.

05 / Our Approach

A product process built around clarity.

06 / Problem → Solution

Every design decision had a reason.

01 / Problem

Product discovery felt overwhelming.

Solution

Organize drinks into clear categories, featured products, and deals to make discovery easier.

Golfmerce search screen with shop by category

02 / Problem

Choosing the right product was difficult.

Solution

Provide clear product information, ratings, and customer reviews to help users make informed decisions.

Golfmerce guided listing screen

03 / Problem

The purchasing journey felt complicated.

Solution

Simplify the shopping flow with an intuitive cart, straightforward checkout, and clear purchase steps.

Golfmerce guided listing screen

04 / Problem

Delivery and pickup options lacked clarity.

Solution

Present pickup and delivery options clearly so customers can choose the most convenient way to receive their orders.

Golfmerce guided listing screen

05 / Problem

Licensing processes involved multiple steps.

Solution

Organize license applications, verification documents, and license details into a more structured experience.

Golfmerce guided listing screen

06 / Problem

Customer engagement needed more value.

Solution

Integrate reviews, wishlists, recommendations, and rewards to encourage ongoing customer engagement.

Golfmerce guided listing screen

07 / UX Structure

Turning complexity into a simple journey.

Information Architecture

Marketplace

Home → Search → Filter → Product → Checkout → Order

08 / Design System

One system Every interaction.

RegularSemiBoldMediumBold

Roboto

Primary
  • #EFEFEF
  • #FFFFFF
  • #590C1A
  • #1C1F2E
  • #D42847
Gradients
Golf ball resting against a golf club

09 / Final Product

Designed to make every interaction feel effortless.

Golfmerce product details screen
Golfmerce sell screen
Golfmerce community screen
Golfmerce product and orders screen
Golfmerce product and orders screen

10 / Outcomes

Designed for measurable impact.

A connected experience that makes discovery, selling, and community interaction simpler for golfers.

11 / Technology

Built on a scalable foundation.

  • Design

    • Figma
    • FigJam
  • Frontend

    • React.js
    • Tailwind CSS
    • React Icons
  • Android App

    • Jetpack Compose
    • Kotlin
  • iOS App

    • SwiftUI
  • Backend

    • Node.js
  • Database

    • MongoDB

12 / The Team

The people behind the product.

The PerfectionGeeks team working on Golfmerce
Designers reviewing Golfmerce screens together
Developers collaborating on the Golfmerce platform
The Golfmerce project team

13 / Client Feedback

SafeSpirit has transformed the way we manage and deliver a seamless visitor experience. The platform is intuitive, reliable, and makes it much easier to keep visitor check-ins and check-outs organized, secure, and efficient.

SafeSpirit ManagerSafeSpirit, USA

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