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Effective Ways to Build Your Online Presence - PerfectionGeeks

Professional Web Design Company to Increase Your Online Presence

May 04, 2022 2:30 PM

Online Presence

How do you define online presence?

Online presence is, and isn’t, just what you may think. You can very well live online, but that doesn’t correlate to having an existence. Your presence is a deeper layer that paints the full picture of your company, according to:

  • You: The actions you bring and the content you deliver.
  • The internet: Where you stand about the search engine and social media algorithms.
  • The public: How individuals perceive your enterprise online, what they say about you, and how they engage with you.

So, while an online existence may get you on the map, an online presence is connected to your visibility, credibility, and reputation.

Without a strong online presence, you don’t have one at all. It’s all or nothing in the noisy world of cyberspace. But before we reach into the tactics and techniques, let’s back up that bold statement.

Why you need a strong online presence

The more forms you can establish your company in front of your target audience with quality experiences, the more options you have to create brand awareness and enhance your reputation. But other forms of a strong online presence help your company.

  • Get discovered: 97% of customers search online for local products and services. A strong online presence makes it comfortable for ideal clients who don’t yet know you live to discover you, both when they are and are not exploring what you have to offer.
  • Be seen as a legitimate business: 83% visit a store based on the data they found online. Customers depend on numerous sources of data before investing. If you don’t provide details about your company across all of these sources, you’ll be dismissed—by customers and search engines alike.
  • Market your business 24/7: If you have a strong online presence set up, people can discover, learn about, engage with, and reach out to you whenever is most suitable for them, no matter where they are in the customer journey or what device they are using.
  • Save money: Digital marketing platforms all reach with data to tell you what’s performing and what’s not, so you can assign your budget accordingly.
  • Get more conversions: It carries an average of seven encounters with a company before a lead becomes a client. Being recognized on multiple media creates options for those engagements to happen faster.
  • Earn Google’s trust: Google brings more than just your website into account when organizing. It looks at your assets across the web and how constant they are.
  • Perfect your buyer journey: 63% of shopping journeys begin online. With a strong online presence, you can be available to customers at different points in their journey toward customer ship, which includes multiple devices.

Each of your online purchases and identities provides power to one another. Each channel serves better in concert with the others than it would on its own.

How to increase your online presence with your website

No matter how someone discovers about your company—whether, through social media, an ad, a listing, direct mail, a friend, or even noticing it in their travels—their first preference is to go to your website. Going into the company or calling is far less attractive than browsing your site on their phrases and collecting the data they want more quickly. This is why 56% of customers won’t think of a company without a website.

Get a modern, attractive site

Customers have high anticipations these days—to the point where if you don’t have a suitable website, you’re almost better off not having one at all. 75% of customers have admitted to judging a business’s credibility based on its website design.

And truth be told, I would positively suggest hiring a professional to set up your site. DIY builders are awesome in theory, but to my own knowledge, people end up spending hours on them and sharing endless glitches—oftentimes to the point of finally paying more to hire someone. Having a lead-generating website that examines and functions exactly the way you like it to without losing hours of your time or hairs on your head is, to me, worth every penny.

Execute SEO with the latest updates in mind

SEO is a complimentary way to get on the first page of Google—the hallmark of an online presence. It takes time, but when done right, it is the gift that just keeps on delivering.

Here’s how to utilize SEO to improve your online presence

  • Follow the tried-and-true best techniques like making quality, keyword- targeted content, optimizing images, and making links.
  • Enhance your Core Web Vitals to align with the page experience update.
  • Stay on top of mobile errors. All places on the web are now indexed by mobile- first indexing.
  • Use schema markup so that wealthy snippets can appear below your site header in the SERP, like ratings or even your main navigation pages.
  • Prioritize local SEO. The pandemic has boosted customer support for local businesses, which will resume post-COVID.
Target more keywords with a company blog

The core pages of your website (homepage, about, pricing, products/services, contact) are relatively little in terms of optimizing for keywords other than your service and location. You don’t have considerable text to work with and the objective is to distill the data down to the necessities visitors are looking for.

With a company's blog, each post you publish can dive deep into a relevant keyword and be individually optimized to rank for that keyword, allowing you the opportunity to appear in search results for tons of searches your target clients are performing at several stages in their journey. More first-page appearances don’t just mean stronger web presence; it also correlates to more traffic to your conversion-optimized site and more significant credibility. Companies that blog get 55% more website visitors than companies that don’t.

Plus, this is where you can show your expertise and let your brand personality shine through—both of which recreate the important component of your online presence.

When blogging for an online presence, make sure to

  • Target one keyword (or keyword theme) per post and have it in your title, image file names, headings, alt text, and Meta description.
  • Target question keywords with H2s to improve your probabilities of showing up in “People also ask.”
  • Use numbered and bulleted lists where relevant to be featured Snippet- friendly.
  • Boost your posts using social media and email.

How to enhance online presence with social media

Using social media to boost your online presence is a no-brainer, as its extensive user commands and sharing capabilities make it an amplification tool. Plus, according to Sprout Social, after following a brand on social media, 91% of customers will see its website, 89% will purchase from the brand, and 85% will suggest the brand to a family or friend.

Here’s how to enhance your social media presence

Determine the number of platforms to just what you can manage Online presence is about quality, not quantity. Select the platforms that your audience is using, and limit the number you select based on your bandwidth. Having just one or two accounts with solid engagement is more useful than having several accounts with weak activity.

Platforms to consider include
  • Facebook
  • Instagram
  • YouTube
  • Pinterest
  • Snapchat
  • LinkedIn
  • Twitter
Think audience, not followers

Your online presence doesn’t enhance with more followers. Rather, your following enhances with a stronger presence. So, work on developing a quality, niche audience of people who are curious and can help with what you have to deliver. This will crack into more likes and comments on your posts and more user-generated content. And if you didn’t already know, marketing campaigns with user-generated content result in 29% higher conversions than campaigns without it.

It’s better to have fewer followers with a vibrant page than to have lots of followers and not much value to offer.

Post with emotion for share ability

Quality posts that get engagement are essential if you like social algorithms to display your posts in users’ feeds. But quality isn’t enough. You like your followers to feel something when they finish your content—so much so, that they sense compelled to communicate it with others. Use emotional words and phrases in your captions. Add emoji. Use compelling stats and evocative images.

And speaking of share ability, pay awareness to small nuances in your captions to visit if you can find any designs. We recently found that showing off with a key stat in the caption resulted in more shares. Another approach is to make link-free posts that followers can consume fast. They don’t always like to read a long post or go to a link, and they’re more likely to share something that isn’t a big ask for their followers either.

Perform social media SEO

Facebook receives over 2 billion searches per day. And in 2020, Instagram notified that it now supports broad keyword searches (as opposed to just accounts, hashtags, and people). So just like with your website, you should contain popular keywords in your profiles and posts. You can use multiple of the same keywords as you do with your site, but perhaps with a tendency toward idea-oriented and lighter-hearted questions. Social media platforms are more of the browsing and inspirational types. But it all relies on your company.

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