The Future of Web3 and E-Commerce Strategy

The Future of Web3 and E-Commerce Strategy

September 12, 202212:19 PM

E-commerce in Web3
Building a Web3 Roadmap to E-Commerce Success

According to the International Trade Association (ITA), e-commerce has experienced rapid growth over the past few years. This industry accounted for 18% of global retail sales in 2020. It is expected to grow at over 1% annually and reach nearly 22% of global retail sales by 2024.

These numbers will rise as more people adopt cryptocurrencies and blockchain. E-commerce brands need to choose Over the years, the Web has seen many iterations. Web 1.0 was launched in 1995. It featured static websites and limited interaction.

2005 saw the introduction of Web 2.0, which brought interactive websites, global reach, and social media to the forefront. This is the version that we use every day. Web 3.0 could arrive in 2022 or at least within five years. It will bring many new changes.

This article will discuss the future of Web3 and e-commerce strategy.

e to change and scale their business models for them to succeed. Web3's success depends partly on the constant demand for transparency from customers. This will drive branding and financial decisions and help to fuel the user-experience philosophy.

It is important to leverage business growth and strategic channels for the opportunity. However, Web3 is all about community and giving back ownership. Web3 will be a place where e-commerce brands that understand smart storytelling and customer value alignment, as well as how they translate into meaningful community experiences, will succeed. Customer loyalty can be affected if you fail to recognize the importance of community and how it can form a true brand alignment. Web3 e-commerce will help brands better understand their buyers. However, it is important not to "oversell" in an environment where young people are hyperaware.

Using Decentralized Networks and Online Transactions

Online transactions, customer experiences, and customer options will continue to evolve in the coming years. As a result, e-commerce innovators need to assess the versatility of their solutions and make sure they can adapt to industry standards and capabilities as the digital frontier changes. For example, a Coinbase Wallet integration is a great solution for clothing brands that want to accept cryptocurrency. Many options are available, but it all comes down to which is most beneficial for the brand and its customers.

E-commerce companies must also consider decentralized financial applications like Uniswap, dyDx, and blockchain. They should also consider wallet integrations and a list of other possible solutions that can work for their goals. These innovations must be designed with the end user in mind. Users interact with many brands throughout their lives. Businesses must remember this. Users learn interaction patterns based on the payment systems and designs of their banks, credit card companies, favourite online stores, and cloud-based file-sharing systems. Brands must be aware of the digital UX muscle memory users are creating.

Web3 is driven primarily by brands. The brand drives this space. Companies should consider how they can align their growth strategy with this market. E-commerce companies must look at their motivations and establish their ethos to determine which strategy elements should be prioritized.

Reconfiguring Experience

The past few years have seen a shift from traditional retail experiences to new ways for customers to buy goods online. Many brands have moved from brick-and-mortar stores to selling online. This makes the physical experience less important and reframes customer relationships.

Some brands opened brick-and-mortar shops later than expected, requiring a new connection with their customers. Web3 brings a new dimension to every interaction. Brands can evaluate which touchpoints are most crucial to their mission and what they would like to see unfold in the future.

Form and Function

E-commerce has seen a significant shift in the way people shop online. This is due to the return of form related to technology, utility, and function. E-commerce has revolutionized the way people buy goods over the last few years.

The technology that underpins it is improving every day. Brands can make a significant difference by rethinking design and form as eCommerce solutions improve. Customers want to feel connected, have memorable brand identities, and experience more than the mere function of technological advancements. This is where design can show off the best e-commerce experiences. Brands can transform the lives of their customers.

Transparency and Value Alignment

As e-commerce advances on the Web3, consumer value alignment will be an important piece of the consumer brand puzzle. It will emerge in exciting ways. 68% believe a company's behaviour is as important as its products or services. Only 38% believe positive brand actions make a difference and reflect their core beliefs.

For example, the profit potential for fashion companies in the metaverse is enormous. The metaverse's value could rise to $5 trillion by 2030. As a result, fashion brands must consider whether profits and ethical practices are important to creating an experience that meets their goals. This is where strategic design thinking comes into play.

Designed for the User

The exciting potential for the development and growth of the eCommerce sector is in adopting new payment methods. To support the next generation of Web3, design professionals must develop new strategies that propel brands forward. Web3 is where a brand exists as more than just a logo.

Every touchpoint of a brand's identity, from entering passwords to making sales transactions to working with virtual assistants, represents its ethos. Brand success in the eCommerce space will depend on high-quality experience design. The most important thing is that a smart business enterprise brings design to their Web3 growth.


Web 3.0 will bring many changes to the e-commerce industry. Customers will enjoy a simpler shopping experience thanks to blockchain technology and other technologies. E-commerce sellers can also expect greater transparency from their vendors and their collaborating professionals. Instead of platforms owning their media, they will be the owners of both and all other assets. Blockchain has many benefits for sellers, customers, and suppliers. E-commerce companies should be educated about the latest technologies and how to use them, and include their team before adding new technologies to existing channels or techniques.

Do you need help with your e-commerce marketing efforts? OperationROI, an eCommerce marketing agency, helps sellers and brands increase their online sales. If your marketing and products are not performing well, call Web3 Experts today. If you aren't sure if you need a marketing agency, then read the comments of our clients about OperationROI.

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