Discovery (1–2 weeks)
Goals, catalogue, customer journeys, integrations, apps and the right plan, ending with a fixed scope and quote.
PerfectionGeeks is a Shopify development company that designs and builds Shopify and Shopify Plus stores, custom Online Store 2.0 themes, headless storefronts with Hydrogen, custom and public Shopify apps, checkout extensions and Shopify Functions, and migrations from WooCommerce, Magento, BigCommerce and other platforms. A customised theme store typically costs $5,000–$15,000 and launches in 3–6 weeks; a custom-designed store costs $15,000–$40,000; Shopify Plus, headless or B2B builds start around $40,000.
Set up products, collections, payments, shipping, taxes and markets, and tailor a premium Online Store 2.0 theme to your brand.
A unique, fast theme built from your designs with reusable sections and blocks your team can edit without code.
Checkout extensions, B2B catalogues and price lists, Shopify Flow automation, expansion stores and launch support for high-volume brands.
React storefronts on Shopify's Hydrogen framework and Oxygen hosting, or another front end through the Storefront API, for content-rich or highly custom experiences.
Private apps for your store and public apps for the Shopify App Store, built with Shopify's Admin and Storefront APIs, app extensions and Polaris design system.
Custom discounts, payment and delivery rules and checkout UI extensions that replace old checkout.liquid edits and Shopify Scripts.
Move products, customers, orders, content and SEO from WooCommerce, Magento (Adobe Commerce), BigCommerce, Wix or a custom platform with 301 redirects.
ERP, inventory, accounting, CRM, marketing, reviews, subscriptions and marketplaces, using apps or custom middleware.
Core Web Vitals fixes, app clean-up, image optimisation and checkout and product page improvements.
Monthly retainers for new features, theme updates, app maintenance and seasonal campaign builds.
| Build type | Best for | Typical cost | Typical timeline |
|---|---|---|---|
| Customised premium theme | New brands and stores with standard needs | $5,000–$15,000 | 3–6 weeks |
| Custom theme | Established brands that need a distinctive design and better speed | $15,000–$40,000 | 6–12 weeks |
| Shopify Plus build | High-volume, multi-region or B2B brands | $40,000–$100,000+ | 10–20 weeks |
| Headless (Hydrogen) storefront | Content-heavy, highly interactive or omnichannel experiences | $50,000–$150,000+ | 12–24 weeks |
| Custom Shopify app | Features no existing app provides, or an app to sell on the App Store | $8,000–$40,000 | 4–10 weeks |
| Migration to Shopify | Stores moving from another platform | $5,000–$40,000 | 3–10 weeks |
| Business | Typical needs |
|---|---|
| D2C brands | Fast product pages, bundles, subscriptions, reviews, loyalty |
| Fashion and beauty | Variant-rich catalogues, size guides, shoppable content, returns |
| Food and beverage | Subscriptions, delivery scheduling, age checks where needed |
| Electronics and home goods | Product comparisons, warranties, financing, large catalogues |
| B2B and wholesale | Company accounts, price lists, quantity rules, net payment terms |
| Multi-country retailers | Shopify Markets, local currencies and languages, duties and taxes |
| Area | Features |
|---|---|
| Product and catalogue | Variants, bundles, metafields and metaobjects, filters, search, size guides |
| Conversion | Fast product pages, sticky add-to-cart, upsells and cross-sells, trust badges, reviews |
| Checkout | Checkout UI extensions, custom discounts and delivery rules, local payment methods, BNPL |
| Retention | Subscriptions, loyalty, wishlists, email and SMS flows, customer accounts |
| Operations | Inventory sync, order routing, Shopify Flow automation, returns |
| International | Shopify Markets, multi-currency, translations, duties and taxes |
Most brands start on a standard plan and move to Shopify Plus when order volume, B2B needs or checkout customisation justify it. We help you decide using your current revenue, order volume and roadmap.
| Comparison | Basic, Grow and Advanced plans | Shopify Plus |
|---|---|---|
| Best for | Most small and growing brands | High-volume, multi-brand, multi-region and B2B businesses |
| Checkout customisation | Branding and app-based extensions | Full checkout UI extensions, custom checkout logic and more control |
| B2B | Limited, through apps | Native B2B: company accounts, catalogues, price lists, payment terms |
| Automation | Shopify Flow for automating common tasks | Shopify Flow plus Launchpad for scheduled sales and launches |
| Expansion stores | Shopify Markets within one store | Additional expansion stores included |
| Cost | Monthly subscription by plan | Higher subscription, usually on a contract; check Shopify's pricing page for current rates |
Shopify has moved checkout customisation from checkout.liquid to checkout UI extensions, Shopify Functions and pixels. Stores still using older checkout customisations or additional scripts need to upgrade before Shopify's deadlines.
Shopify Scripts for discounts, shipping and payments are being retired; the same logic is rebuilt as Shopify Functions, which run faster and work with checkout extensions.
Sections on every page, app blocks and metafields let teams change layouts without code. Older vintage themes should be upgraded.
Shopify's own framework and hosting for headless storefronts, now the recommended way to build a custom React front end on Shopify.
Shopify Magic and Sidekick help with product descriptions and store tasks; we connect them with your workflows and add custom AI features where they pay off.
| Category | Examples |
|---|---|
| ERP and inventory | NetSuite, Microsoft Dynamics 365, SAP Business One, Odoo, Zoho Inventory |
| Accounting | QuickBooks, Xero, Tally |
| Marketing and CRM | Klaviyo, HubSpot, Salesforce, Meta and Google sales channels |
| Reviews and loyalty | Judge.me, Yotpo, Okendo, Smile.io |
| Subscriptions | Shopify Subscriptions, Recharge, Skio |
| Payments and BNPL | Shopify Payments, Razorpay, PayPal, Stripe, Klarna, Afterpay, Tabby |
| Shipping and fulfilment | ShipStation, Shiprocket, Delhivery, 3PL warehouse systems |
| Marketplaces | Amazon, Flipkart, Google Shopping, TikTok Shop |
Products, variants, customers, order history, gift cards, blog posts and pages, tested on a copy store first.
A full URL map with 301 redirects, preserved meta titles and descriptions, structured data and a post-launch crawl.
Rebuild key templates and replace old plugins with Shopify apps or custom code.
Reconnect ERP, inventory, marketing and analytics before go-live.
A planned cutover with a content freeze, then monitoring of traffic, rankings and conversion for 4–8 weeks.
Speed and Core Web Vitals
Goals, catalogue, customer journeys, integrations, apps and the right plan, ending with a fixed scope and quote.
Mobile-first designs for the home, collection, product, cart and content pages, based on conversion best practice.
Theme or Hydrogen build, apps, checkout extensions and integrations on a development store.
Product import, metafields, redirects, SEO settings and analytics set-up.
Device, speed, checkout, payment and accessibility testing, then a planned go-live.
Conversion experiments, new features and seasonal campaigns.
These are planning ranges; you get a fixed quote after discovery. Running costs include the Shopify subscription, paid apps, payment processing fees and any premium theme licence.Cost drivers: custom design, number of templates and languages, catalogue size, integrations, checkout logic, B2B rules and headless architecture.
| Scope | What is included | Typical cost |
|---|---|---|
| Store set-up | Plan, payments, shipping, taxes, products, premium theme set-up | $2,000–$5,000 |
| Customised theme store | Store set-up plus branded theme customisation, key apps and SEO basics | $5,000–$15,000 |
| Custom theme store | Custom design, custom Online Store 2.0 theme, integrations, speed optimisation | $15,000–$40,000 |
| Shopify Plus build | Custom theme, checkout extensions, Shopify Functions, B2B or multi-store set-up, ERP integration | $40,000–$100,000+ |
| Headless Hydrogen storefront | Custom React storefront, CMS integration, Oxygen hosting, performance work | $50,000–$150,000+ |
| Custom Shopify app | Private or public app with admin UI, extensions and billing | $8,000–$40,000 |
| Migration | Data migration, redirects, theme and integrations | $5,000–$40,000 |
| Monthly support | Updates, fixes, small features | From $1,000 per month |
| Comparison | Shopify | WooCommerce | Magento (Adobe Commerce) |
|---|---|---|---|
| Hosting and security | Managed by Shopify | You manage hosting and updates | You manage, or pay for Adobe's cloud |
| Speed to launch | Fastest | Medium | Slowest |
| Customisation | High through themes, apps, Functions and headless | Very high, open source | Very high, complex |
| Running cost | Subscription plus apps and fees | Hosting, plugins and maintenance | Highest: licence or hosting plus specialist developers |
| Best for | Most D2C and growing brands | WordPress-based content sites | Large catalogues with complex custom needs |
Design and development decisions are based on how shoppers browse and buy, not on templates alone.
Online Store 2.0, checkout extensibility, Shopify Functions and Hydrogen, not deprecated methods.
We build small custom features instead of stacking paid apps that slow your store down.
ERP, inventory, marketing and marketplace connections for growing brands.
Fixed quotes and clear scopes, with no surprise fees.
Theme code, custom apps, designs and data belong to you.
Related Reading
Tell us about your products, current platform, sales volume and must-have features. We will recommend the right plan and build type and send a fixed scope, timeline and quote within two business days.