App Store vs Play Store Publishing Cost
Publishing on the Apple App Store costs $99 a year for the Apple Developer Program, while Google Play charges a one-time $25 registration fee. Both stores take a commission on paid apps, in-app purchases and subscriptions: 15% for most smaller developers and subscriptions, and 30% above certain thresholds. Free apps that sell only physical goods or services, such as food delivery or taxi rides, pay no commission.
- Apple: $99 per year (Apple Developer Program); Google Play: $25 once.
- Commission: 15% under Apple's Small Business Program and on Google's first $1 million a year; 30% above that for most purchases.
- Subscriptions: 15% on Google Play; 15% on Apple after a subscriber's first year (30% in year one outside the Small Business Program).
- No commission on free apps or on sales of physical goods and services.
- Store rules change and vary by country (for example in the EU and US), so check the current terms before launch.
Developer Account Fees
| Apple App Store | Google Play Store |
|---|---|
| Registration | $99 per year |
| Organisation account | $99 per year (needs a D-U-N-S number) |
| Enterprise / in-house distribution | Apple Developer Enterprise Program, $299 per year |
| Fee waivers | Available for some non-profits, education and government |
Commission on Payments
| Type of payment | Apple App Store | Google Play Store |
|---|---|---|
| Paid apps and in-app purchases | 15% (Small Business Program, under $1M a year) or 30% | 15% on the first $1M a year, 30% above |
| Auto-renewing subscriptions | 30% in the first year, then 15% (15% throughout under the Small Business Program) | 15% |
| Physical goods and services | No commission | No commission |
| Free apps with ads only | No commission | No commission |
Review and Launch
| Apple App Store | Google Play Store |
|---|---|
| Typical review time | Usually 1–2 days |
| New account rules | Standard review |
| Common rejection reasons | Crashes, incomplete info, missing account deletion, unclear privacy labels |
| Testing tools | TestFlight |
Costs People Forget
Developer devices and Macs
iOS builds need a Mac; testing needs real devices.
Store assets
Screenshots, preview videos and listing copy for each store and language.
Privacy and legal
Privacy policy, data safety form and App Privacy labels.
Updates
Store rules and OS versions change yearly, so plan regular updates.
Payment and tax setup
Bank, tax forms and pricing for each country.
Marketing
App store optimisation and ads to get the first users.
Which Store Should You Launch On First?
Which Store Should You Launch On First?
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Need Help Publishing?
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