Real Estate Crowdfunding Platforms

How to Start a Real Estate Crowdfunding Platform in 2022

December 28, 2022 10:54 AM

Real Estate Crowdfunding

Crowdfunding for real estate has been among the fastest-growing markets in proptech. However, to make the most of the potential of this $870 million market, you'll require an understanding of business and solid technology. To help you achieve your goals, we've put together a comprehensive guide on getting started with real estate crowdfunding in 2022.

#1 Learn what crowdfunding for real estate is

Crowdfunding can be a fantastic option to raise funds to invest in real estate ventures. However, in contrast to traditional investments, it requires lots of tiny contributions from a huge group of investors. The real crowdfunding for real estate (REC) platforms functions as marketplaces online that connect the owners of properties and investors:

  • Equity-based platforms permit investors to receive an equity stake when they invest in an investment in real estate. In exchange, they receive part of the rental income generated by the project or the capital gains.
  • Lending-based platforms permit users to make investments in mortgage loans. The loan will be paid back quarterly or monthly, with a tiny percentage being paid to the investor.

#2 Examine the market for real estate crowdfunding

Based on Google Trends, the public demand for passive income has increased by 4x times in the last five years.

In the past, real estate outperformed almost every type of passive source. As a result, more than 55,000 companies are now in the real estate investment business. In this group, REC platforms are the most affordable option for investing in real estate for everyday individuals.

The US is still the top country in the amount of crowdfunding real estate websites. However, recent modifications to European legislation have also contributed to the expansion of the market for crowdfunding; the UK is leading the way by having 37 REC platforms, followed by France (19) applications and Spain (13 ).

#3 Learn from the best players

Over the last forty years, the real estate market has yielded an average 9.72 percent ROI, compared to 5.43 percent for stocks. But, the market was able to boast the highest barrier to entry. You had to be a regulated investor with lots of cash.

All changed in 2012 after 2012 saw US approved the Jumpstart Our Business Startups (JOBS) Act.

Removing the requirements for accreditation allowed ordinary people to invest as little as $500 in real estate. Real estate developers are now able to promote their plans to the general public and collect funds from a vast number of investors. Investors are attracted to crowdfunding platforms because the technology behind them offers three key advantages:

  • Lower fees.
  • Higher diversification.
  • Better risk-adjusted returns.
Real Estate Crowdfunding

#4 Know the crowdfunding rules

Global crowdfunding is an unproven field governed by an agreed-upon legislative framework. Therefore, it's essential to understand the rules and limitations within your targeted market.

The US, for instance, has specific definitions of the rights and status of investors who are not accredited. As per the SEC, the term "unaccredited" refers to those with an annual income of less than 200,000 USD and a net worth of fewer than one million dollars (excluding the principal residence).

The regulator permits investors with an annual income of less than 100000 USD to contribute 2 thousand dollars or 5% of their net worth or annual income. If they are not, investors can contribute as much as 10% of their net worth or annual income.

#5 Define your niche

The next thing you must do as a real-estate startup director is narrow the market you want to target. Here are some actions you can take to make your business stand out from the crowd:

  • Define your target audience. What are their area, average age, and other demographics?
  • Review your competitors. What is their market? What are their offerings? As an investor, think about what's missing from the current offering.
  • Take note of the features that could aid in attracting potential investors. What are you able to offer that your competitors don't?

The robust technology can be a good beginning, especially in youthful markets like real estate crowdfunding Platform. However, simple and simple UX with high-speed and cutting-edge technology, such as AI-based risk assessment, could help you distinguish yourself from the rest of the pack.

Your platform should have low costs, large annual returns, a wide portfolio of options, and tax-related opportunities.

After you've identified your advantages in the market, There are a variety of platforms for real estate investments that you could create:

  • Private, non-traded REITs (Regulation A+)
  • Investments in equity
  • Loan Securities & peer-to-peer lending

#6 Choose the best team to create your platform

Making sure your technology is working is your top priority. The options are endless, from hiring in-house developers to outsourcing your project to freelancers or joining an entire software development studio. This company typically has all the resources needed to develop, design, and launch your platform.

If you are looking for a reputable developer, look into their background, experience, expertise, and customer references. It is possible to begin your search using independent review aggregators such as Clutch, Good firms, and DesignRush.

Finding a trustworthy tech partner is an art. We suggest you read our article on hiring an all-star team of mobile and web developers


#7 Choose features for your Minimum Viable Product (MVP)

The biggest dreams can be dangerous. One of the best methods to reduce the risk and uncertainty when developing software is to pick a few key features to include in your application's initial version. This will allow you to examine your assumptions about the technology, market, and intended audience.

This is referred to as the Minimum Viable Product, and we suggest it to most customers. It's one of the most efficient ways to launch your product, particularly in an active market with no requirements.


Real property crowdfunding has come a considerable distance since the Miller brothers launched the Fundraise app, the company in. Even though there are hundreds of successful crowdfunding platforms.

Once you've figured out how to begin an online platform for crowdfunding, real estate is the time to take advantage of the chance. But first, study your market, know your clients, and be aware of the regulations.

Although it's the perfect time to launch an online crowdfunding company, success will depend on identifying your strengths and creating a reliable technology.

Perfectiongeeks has been assisting real estate companies for more than ten years. We have delivered more than 170 customized software projects through this period. So if you have questions regarding crowdfunding or want an experienced team to create your platform, you'll be able to always count on us. Fill out the form, and we'll arrange an appointment with real estate developers.

Contact Image

tell us about your project



Message Image

Get in Touch! Let's Connect And Explore Opportunities Together Let's talk with us

Contact US!

India india

Plot No- 309-310, Phase IV, Udyog Vihar, Sector 18, Gurugram, Haryana 122022

+91 8920947884


1968 S. Coast Hwy, Laguna Beach, CA 92651, United States

+1 9176282062

Singapore singapore

10 Anson Road, #33-01, International Plaza, Singapore, Singapore 079903

+ 6590163053

Contact US!

India india

Plot No- 309-310, Phase IV, Udyog Vihar, Sector 18, Gurugram, Haryana 122022

+91 8920947884


1968 S. Coast Hwy, Laguna Beach, CA 92651, United States

+1 9176282062

Singapore singapore

10 Anson Road, #33-01, International Plaza, Singapore, Singapore 079903

+ 6590163053