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What is a Good UI/UX Design?

May 11, 2022 11:00 AM

Good UI/UX Design Services

Once, it was a given that a product or service would sell itself. This is no longer true. Customers are now choosing to spend their money on the brand experience, even in an age of increased competition. This experience starts within 17 seconds upon landing on your website and continues through every scroll, click, and interaction.

The best user experience (UX), describes all interactions your customers have with your company or your products. It's not about the product; it's about how the customer experiences the product. 70% of CEOs see UX as a competitive differentiation that helps to attract, convert and retain customers. Brands can expect to see a return of around $100 for every $1 they invest in UX. This is an ROI of 9,900%.

Let's now take a look at UX and how it impacts websites, eCommerce platforms, applications, and what makes a good UX design.

What is UX/UI Design?

What is UX design? User experience design simply means managing how customers interact with a website or app. UX design recognizes the importance of designing for the experience and not just the aesthetic.

UX design includes seven elements, as described by the user-experience honeycomb created and further optimized. These elements include how customers use products and how they feel about them.

UX design (UXD, UED) is based on the following questions:

Is the product or service useful? It must meet a customer's need or desire. The usefulness factor will increase if there is more information and originality. Is it desirable? It should be visually appealing and concise. This is an emotive element. The design focuses more on branding and image than functionality.

Is it easily found? Is it easy to find the site? Is it easy to navigate the site? Are the internal navigation options to locate information and make purchases as simple as possible?

Is it practical? This is where we look at ease. How quickly and efficiently can someone accomplish what they set out to do. UX design will take into account the number of clicks, the server speed, and the familiarity of your design. Is it reliable? Trust is based on quality and reputation. Social proof (e.g., Online reviews are a way for customers to gauge their credibility.

Is it worth the effort? It is valuable? Customers may place different priorities on their experience. This is why value can be defined as the perfect combination of 6 variables within the honeycomb.

UX is the whole experience that a customer has when using a brand's products. It includes the flow and process that a user experiences while using the product. UX design is an open process that aims to understand the needs and feelings of users at all stages of their product purchase and use.

What is the difference between UX and UI?

The user interface (UI), refers to how a website or product looks. In other words, UX is a process that identifies what a user likes and dislikes. The UI is the final product -- the digital product created to deliver a product or service to a user.

The UI is only one part of the user experience (UX), journey.

UI design is also known as interface design. It's about how a website looks -- its design, colors, and placements. It is important to consider whether it is visually pleasing. Is it practical? Although UI is a combination of the "desirable", and "usable" elements in the UX honeycomb it only represents digital interactions a customer has.

Let's look at a specific example that illustrates our point. Imagine that you are a toothpaste seller. Let's look at what a UX and UI designer might consider.

UX designer

How did you discover our website? From where did you come? Was it your first impression of the website?

It was so easy to find the product you were looking for, read about it, and hear from customers. Which information was most influential in your purchase decision?

How easy was the checkout process?

Did you like the packaging and product?

UI designer

What visual cues helped guide you to the right product? Is the design compatible with any resolution and screen size? Does the website look good? The UX designer focuses on interaction with customers, while the UX design is focused more on aesthetics.

Although UX and UI design approaches are different, there is a lot of overlap and harmony between them. In some cases, a designer can hold both UI and UX roles. However, UX design often includes contributions from business analysts or QA professionals.

What makes a good UX design?

UX design can be difficult because it is not the responsibility of a designer or team of designers but rather an organization's vision. A great user interface design requires that you take the time to understand the customer (persona), and their problem and determine the best strategy for solving it.

Remember that good UX design must be judged by the customer-centric terms we mentioned earlier. This is namely whether the product's utility, usability, findability, credibility, accessibility, desirable, valuable, and ultimately, value.

It can be tempting to focus on details that communicate information (such as product information) and actions (such as clicking the "buy now” button). Good UX helps users interact with your business in a way that they enjoy.

This is why it's important to think about how people are feeling about your app and online experiences. Are they confused? Are you appearing cold and uncaring to them? Are you hurrying them?

You can create a strong UX by keeping your audience in mind. It will make it easy to arrange all your information and interact with people pleasingly. People will be more inclined to stay on your site or app if they feel satisfied with the UX.

It doesn't have to be difficult to design strong UX. You don't even need to know how to code to create user-friendly experiences. You will need some sticky notes to record potential customers' emotions and actions, a whiteboard to draw your website or app, and the willingness to test often.

What are people trying to accomplish with your service or application? A deep understanding of the product's purpose and how it can fulfill those needs is the foundation of any great product. This is the foundation of a great user experience.

UX design is about the UX designer understanding the requirements of the application or device and how they will get the best results. Your customer won't know how the app should work unless they are a software development designer or developer. The public is not made up of UX designers. It's made up of a wide range of technical and artistic people. They will only know if your product works for them. Most people will not give feedback, other than to say they are no longer using your product. In many cases, however, they may only be able to endure a frustrating experience until a competitor offers a better product. This can happen anytime, seemingly out of the blue.

Let's discuss how we can design for the user experience

Management of the User Experience Design:

Although testing is a great way to refine your UX design and improve it, good design starts much earlier. Designing well requires a deep understanding of your users and their needs.

UX designers are about thinking like a user and providing clear pathways to help them achieve their goals. The 8-step design method for managing the user experience is required.

Interview stakeholders to learn about user behavior, constraints, and pain points. This stage is crucial in defining the product's business goals. User research can help you identify buyer personas (who are buyers) and user paths (the routes taken to accomplish specific tasks), which will allow you to pinpoint the features that you require audits reveal any issues with your website, app, or product that may be causing audience loss or churn.

Describe your requirements. What type of project are you working on? How does it help the customer solve their problem? As a guideline for the creation of your information architecture (IA), create a wireframe.

The visual design should be focused on how it works (UI).

The prototype includes an interactive simulation that allows users and stakeholders to input. Based on input, refinement, and review. You should test with real users. This goes beyond the input received from prototype users. There are many ways to test, including analytics, usability, and A/B testing.

PerfectionGeeks Technologies is a seasoned UX design agency that will help you get started with your designs. PerfectionGeeks Technologies combines qualitative and quantitative research to help you understand your users. This includes interviews, focus groups, and field studies. UX audits can help you discover how customers experience your products (or competitors' products) using Usability Heuristics, Cognitive Walkthroughs, and Pluralistic Walkthroughs.

How can you measure user experience?

Your design process incorporates user feedback, helping you arrive at a good UX elements design. You'll be required to prove it. There are three types of metrics that UX measurement can be used to measure:

Perception metrics (e.g., NPA scores)

Descriptive metrics (e.g., abandonment rates)

Outcome metrics (e.g., Outcome metrics (e.g., conversion rates, average order sizes, and the number of calls per reason. Also, how frequently customers escalate to the call center.

To measure user experience quality, the Google HEART framework can be incredibly helpful.

What makes a good UI design?

Although UX and UI can be confused, a good UI can make a difference in creating a positive user experience. A compelling UI design will delight users. A good UI design should not only be attractive but also invisible. Users should never see the menu as they don't have to remember where it is or how to use them. UX is the interaction between your business and people via your website, mobile app UI design site, or apps. Although this may seem like a lot of things to think about, UX design is all about focusing on the user regardless of where they are.

A good UI reflects the brand's design and is consistent with the latest UX trends. Adobe provides the best summary of UX design principles.

Users should be in control of the interface, with a focus on making it simple!

  • It should be easy to use a product
  • Cognitive load can be reduced
  • Consistent user interfaces

Good UI is emotional and driven by the user experience. A full-spectrum approach to design is necessary to deliver delight to customers. This includes research, design, testing, delivery, and reporting.

Contact PerfectionGeeks Technologies as we have a team of UX and UI experts who can bring your website, mobile app, or commerce platform to life. To drive revenue and increase ROI, we use the most effective practices and methods throughout our design process.

Key Concepts

When designing a great product or service, there are a few key concepts to remember:

What is the true purpose of the product? This will guide the rest of the design process. Although it may seem obvious, it can be easy to forget about when you need to add that extra feature. For example, if your app is a project-management tool, the goal is to make it as simple as possible while still providing all the information needed at the right time.

Know who your product is being used by. The project management app mentioned above will likely be used by professionals who have been trained in operations and management. These users won't be impressed by bells and whistles, at least not for long, and they will get frustrated with each additional interaction that stops them from completing their project successfully. A complex and cumbersome product built on top of a clunky framework from yesterday will most likely lead to technical debt. Customers will start looking for simpler, more efficient ways of doing things.

It is important to thoroughly research the topic matter and requirements. To get a project management app, you need to have a deep understanding of all aspects of project management. This includes the common challenges that people may face, the problems that people may encounter with existing products and methods, as well as how specific or general the product is. simple todo app vs complex PM solution for systems engineering). A product that has a few well-placed features is far better than one with many tricks and gimmicks.

Make sure to use screen real estate effectively and limit interactions. A person trying to find the information they need can feel disorientated if there is too much or too little information. Even the most loyal and patient customer or user will be frustrated if they have to go through five different interactions to find the information they need. Reduce the number of components in a design to as small as possible and make the most important interactions and data easily accessible. No matter what others are doing, not every drawer, sub-menu, or fancy widget is the right fit for your product. Don't forget that popular practice today can be bad practice tomorrow.

If in doubt, don't hesitate to ask. A lack of features is the number one reason a product or service fails. Everything looks great on paper at first. Eventually, months or even years later, when your top developers leave for new opportunities and your customers complain about how disappointed your product is. The most important features and efficient designs will be much more obvious. Do not learn by trial-and-error. Before you begin any design or development, make sure to only select the essential features that your app or UI/UX design services must have. Only after these features are established and thoroughly tested can you consider adding a feature that is trendy, useful, or cool.

Some products don't require a complex framework or SDK. This is more of a concern for developers. However, the proximity between UX designers, and UI developers, and the sheer amount of overlap, causes designers and developers to jump on top-of-the-line frontend frameworks. It's possible that what is trendy today will be obsolete at some point in time.

jQuery, for instance, was once the web UI standard. However, it has fallen behind other solutions and SDKs. Keep it simple and use the lightest, most flexible tools available. If possible, create prototypes without any additional frameworks. Only add complexity when it is necessary.

Use geometric principles like rule-of-3s and the golden ratio when possible. Patterns and layouts that look natural to the eye are easier to use and interact with. The Fibonacci sequence has been used in nature for many years. You won't be able to reinvent the wheel in the area of the natural universe. Humans have looked at it for thousands of years. This is crucial and can make the difference between an easy-to-use and complex app.


The final decision on the right features, interactions, and graphical layouts lies with the entire design team: from managers to senior executives, researchers, UX designers, and developers, to the rest of the design team. Contact PerfectionGeeks Technologies as we understand that end-users don't care about the design guidelines you followed or how much data was gathered and analyzed about their use of your product. End users are concerned about the overall experience. It is up to you, the designer, to make it as easy for them to use your product.

Make your designs simple and build lightweight prototypes that aren't too complicated. Also, take the time to get to know your users and how they will perceive your product. You can imagine what your end-users will expect from an outsourcing software development company from both a technical and aesthetic perspective.

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