Launching a new product is equivalent to the new company. When every company is competing for
devoted
consumers, the product design process is essential for
standing out.
In today’s world, we live in a consumerist culture.
Product design has become more important than ever before
as our
society has developed increasingly globalized. While we still have a fundamental requirement for
products
and services, what we desire is a different story.
To take benefit of our PerfectionGeeks Technologies services
, great product design
takes
advantage of both our needs and desires. The market is swamped with similar products and
services, and the
only thing that differentiates one brand of a certain offering from another is the design.
However, getting into the product designing procedure is risky. It needs serious planning and
organization.
This guide will summarize the key steps of the product design life
cycle. Moreover, product design is the
beginning of a new
business way, and this guide will help make this star successful.
Product page design best practices
Use the right product page design software
The design procedure will commonly start with a brief or a list of the essential elements. Most
designers
will then transition to pen-and-paper sketches to develop ideas for how the components will fit
together.
This is referred to as a
wireframe—a simplified, skeletal model of the page structure. Once you’ve checked these
down, you
must
move on to software.
Prototyping apps and developing more sophisticated mockups, giving you a more exact
representation of how
the page will look. Makes interactive prototypes, which speeds up the testing procedure.
The advantage of prototyping apps is that they let the designer focus solely on user experience
early on.
They also manage to lead to less original designs. While this can often be preferable—the plan
is a
seamless
shopping experience—if you like to create more innovative designs, textures, or animations,
you’ll require
software like Photoshop and After
Effects.
Use a template-based layout approach
Considering an E-Commerce site will have multiple products, tailoring a product page to every
single item
is not possible. Most developers aim for template layouts, creating adding new product pages as
easy as
copying and pasting content. One strategy is to use a single template for all product pages or
else
slightly
different templates for different product combinations.
Template-based structure needs planning: marketers and copywriters will have to dedicate a
consistent
number of images, feature lists, Q&As, testimonials, etc. for every product. At the same time,
product
page
templates don’t always have to be 100% similar. For instance, if the color will vary between
products, the
color scheme of the product page can be varied to match.
Many product pages these days have fairly standard layouts even across other organizations. For
instance,
e-commerce sites tend to show images on the left side with the product description,
customization options,
and CTA on the right. Below this comes a list of specifications and advantages, followed by the
FAQs and
reviews/testimonials.
The strength of a ubiquitous design like this is its familiarity: most visitors will intuitively
know
where
to find the details they’re looking for. Its straightforwardness is especially ideal for
buyer/seller
platforms (like eBay) where the brand will have no authority over the product images and copy.
Design with the rest of the website in mind
Of course, product pages are not created in isolation: they have to combine with the rest of the
website.
Consistency like this is essential not only for branding but because a discordant product page
can seem
subconsciously less trustworthy to the prospective purchaser.
Constraining product pages to the existing branding can also give a challenge for designers.
Let’s say a
branding team has decided for some irrelevant reason to use black-and-white filters for all
images—now the
product page will be off-brand if it highlights an item’s colors. This is why e-commerce
businesses that
prioritize online shopping should begin the web layout method with the product page layout.
At the same time, authorizing the brand qualities to shine through the product page can also
guide to
creative liberties—the “hoodie” design pictured here gives a clear sense of the brand’s
attitude. But it’s
also never too late to believe a complete site redesign if it allows optimizing the product
page.
Similarly, the checkout page is often an extremely simplified version of the product page,
showing the
key
product image in miniature, the price, and the quantity with options for making changes.
Considering almost 70% of shopping carts are abandoned, checkout time is an ideal opportunity to
display
advantages listed on the product page such as shipping times and low fees. Overlaying the
checkout page on
top of the product page will also make it more comfortable for the user to click out to go back,
rather
than
potentially leave the website.
Selectively prioritize data
Product pages must balance informing the prospective buyer without overwhelming them with
details. This
tells the developer must make decisions about what the user has to see and when.
Part of this has to do with what content is set about the fold. But the specific design methods
(such as
size, color, and font style) that established priority are summed up in the principles of visual
hierarchy.
What data is prioritized can rely on what you are selling. For aesthetic products like apparel,
furniture,
artwork, etc, the product image is going to be the primary selling point. For the services or
the products
that lack visual elements, the description defining the product that will take priority.
You can always count on the CTA to be a high priority in any context, but that doesn’t imply you
have to
go
overboard with a loud color or an oversized button. One of the major strategies for designing
CTAs is
making
a contrast against the other page elements.
Finally, eye tracking via a tool like Crazy Egg can help you to determine more scientifically
what parts
of
the page draw your user’s attention (especially helpful when their concentration is reaching
where you
don’t
want it to).
The major process for prioritizing details is to condense or collapse secondary content. This is
particularly common in FAQ sections, where a list of queries will be displayed and the user will
have to
press a button (often a plus or triangle icon) to see the answer.
Similarly, carousels can be utilized to show a particular sample of content (such as images or
customer
reviews) within a narrow, horizontal section, allowing the user to swipe through for more.
These approaches not only keep the site from feeling too cluttered, but they also invite
interaction—keeping the visitor engaged as opposed to passively reading.
Tell a story with images
Images are inevitably the most eye-catching aspect of a product page design for the simple reason
that
they
are quicker to scan than text. It’s likely no wonder that online shoppers these days expect to
see an
average of 6 images and 3 videos on product pages.
At the same time, images on product pages must be more than attention-grabbing: they have to
create a
digital product that feels real. This implies that the images should form an experience of the
product,
telling a story without words.
How pictures do this can depend on the product. For physical products, dimensions are often
important,
and
this applies more than showing the measurements. With furniture, for instance, an image that
displays the
product in a fully equipped room not only gives the consumer decorating ideas, but they can also
compare
it
to nearby things for a better sense of scale.
Apparel brands will commonly use models to showcase the fit, but they can also go the extra mile
to
display
models in detailed settings, hinting at a possible future that could accompany the purchase.
For products or services without a visual component, designers have to be more innovative, using
images
that
evoke the experience of using the product.
Additionally, using icons or simplistic illustrations to accompany a how-it-works section can
easily
summarize the steps of the method for visual learners. For this approach, take inspiration from
infographic
designs to get an idea of how to filter complex data through images.
Don’t underestimate user-generated content
Although it can be your first instinct to handle every element on the page, making room for
user-generated
content is worth the chaos it might invite. Commonly, this indicates allowing users to submit
their own
general reviews, queries, and pictures of the product.
This can seem like a developer’s nightmare: illustrations will almost certainly be poor quality
and the
occasional angry review is inevitable.
On the other hand, users authorize other users far more than they trust the curated pictures and
testimonials that a brand gives. Trust like this can make or break a purchase. That is why
user-generated
content is typically saved for the bottom of the page when the visitor has presumably gone
through all the
official details and is deliberating on their final decision.
When it comes down to it, average positive reviews will outweigh negative outliers in most
consumers’
minds. Additionally, these areas can be an option for brands to respond to questions and
negative
comments,
showcasing their personalized care and consumer service.
Conversely, neglecting to contain content like this can be perceived as a lack of confidence or
as though
the seller has something to hide. To make the sale, authenticity can be more essential than a
perfect-looking product page design.
Test, analyze, and iterate
We can offer you advice on acquiring a great design, but we can’t tell you whether your final
product
page
will be a success. But we know who can: your audience. In other words, the success of your
product page
relies on whether analytic tools like Glew or Google Analytics’ Enhanced Ecommerce show that
people are
buying.
Some key metrics to pay attention to are our traffic and their sources, session data, and of
course
conversion rates. The tricky part of this procedure is getting to the root of any issues since
it is not
always going to be the structure that is at fault.
A high bounce rate or lack of interaction (including scrolling) may suggest that the page is
uninteresting
at a glance.
Meanwhile, a high cart abandonment rate could indicate the checkout procedure is too cumbersome
(or that
there are unexpected costs). When visitors do not proceed to the cart phase at all after a long
session,
this may point to unpersuasive copy. And if a page is getting low traffic, you might want to
revisit
your
SEO strategy.