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IT Strategy for Businesses | IT Strategies - PerfectionGeeks

Why does your business need an IT strategy?

IT Strategy for Businesses

Many companies lack a reliable, influential IT strategy. And without recognizing it, actually hindering their development because of it.

An adequate IT strategy is beneficial; it aligns your IT and technology qualifications with your company goals and maximizes your return on investment. In addition, strategic IT planning guarantees a company is accountable and remains on track with its IT and broader business objectives.

After all, the majority of our positions heavily rely on IT and technology in different forms. So, having a reliable strategy is important

What is an IT Strategy?

An IT strategy is an essential part of your company plan that aims to align technology and procedures with company objectives. It sets goals and objectives for how these technologies will be implemented and used, as well as articulates how technology strategy supports key business objectives. By having this plan in place, everyone within a company knows and comprehends that as business needs to modify, technology must develop as well. An IT strategy helps business results, competitive differentiation, and customer value.

If you don’t own an IT strategy, you risk being unable to deliver the level of service to the company needed to fulfill business goals. This makes a gap between companies needs and IT — which may, in turn, lead to an adversarial connection between lines of business and IT. Think of it this manner: most of today’s IT companies are reactive. They solve IT issues as they happen, such as calls into the help desk, new tools set up, access problems, etc. So many human and technological resources are needed to handle these day-to-day problems, that there’s not much time left to look ahead.

An IT strategy can help alleviate this: it allows IT to have a seat at the table to examine company designs upfront and stops the fire drill that would happen without this foresight. It gets IT identified as an overall contributor to company growth and aligns IT, staff, with the company mission.

Elements of ITS Strategy

Traditionally, companies consider IT a support function. They used their IT departments as cost centers that helped other company units to reach their objectives. However, due to social and demographic shifts in consumer preferences, IT has assumed a major role in many organizations.

For many Internet-based companies, IT is the foundation upon which the business is built. Hence, creating and implementing a clear and strategic IT plan is a vital business technique for it to achieve its objectives.

Many institutions operate external advisors to architect a comprehensive IT strategy. These advisors bring in the required objectivity, specialized know-how, and industry best techniques that organizations help from.

Some organizations have the resources and expertise to create a solid IT strategy in- house. If your organization is such, make sure to include other business stakeholders to collect the required buy-in and support for enterprise-wide IT initiatives.

Vision and Mission

These are the most essential elements that you should establish. Vision and mission outline where your company aspires to be, with regards to IT and how you can get there.


A detailed roadmap states the phase your organization should take to derive more importance from its IT investments and gain a competitive benefit.

Business Alignment

Given the deep integration of IT with every part of your business, the alignment of IT plans and company objectives are vital to have an awareness of what the organization hopes to achieve and what can be contributed to these objectives.


Your IT Strategy is insufficient without a financial perspective. Commonly, your IT strategy should explicitly cover the whole budget you need and the associated fees to drive organizational results. Therefore, creating a financial study of IT strategies and procedures helps govern IT execution.

Competitive Benefit

Your IT strategy should confirm that it delivers an edge against your opponents. Conduct competitive analysis and determine the benefits your business has concerning your competitors.

Tactical Objectives

Your IT plan should explicitly state how it will help accomplish your organization’s tactical (short-term) goals. This can have staff training, IT infrastructure assessment, IT supplier reviews, process re-engineering, etc.

Strategic Goals

In addition to tactical goals, your IT plan should also have a long-term IT goal. Your long-term objective should be clear and well-aligned with your company’s vision. This can include modernizing your website, embracing AI, new Enterprise Resource Planning (ERP) system intro, or integrating the latest technologies.

Continuous Assessment and Monitoring

The fast-changing dynamics of today’s IT era pose a threat of your company going off in an inaccurate direction. You should constantly assess the technology landscape for innovations that could positively shape your institution. You don’t like to welcome each technology fad. Similarly, you should not miss creation possibilities that present your organization with a distinct competitive benefit. Hence, your IT strategy should have a framework to continually assess your present situation and determine the modifications required to confirm that your organization is properly aligned with marketplace dynamics.


IT governance is a formal framework that delivers a structure for organizations to confirm that IT investments support business purposes. Through adequate governance, you can ensure that the business conducts the proper steps and tackles challenges that come with technology adoption.

IT Infrastructure

This component offers all the software, hardware, application, networks, and techniques required to run the business. Your IT infrastructure will help your company achieve its objectives on time and within budget.

Importance of IT Strategy

Case ecommerce

Amazon seeks to be Earth’s numerous customer-centric business where people can see and discover virtually anything they like to purchase online. By giving consumers more of what they want – low costs, vast choice, and convenience – continues to develop and grow as a world-class e-commerce platform. This world’s biggest bookseller is a software company – its core capability is its amazing software engine for selling virtually everything online. Today, even the books are software!

Case Music Streaming

Likewise, today’s dominant music companies are software firms, too – Apple’s iTunes and Spotify. The traditional record labels increasingly exist only to provide those software enterprises with content. As these instances demonstrate, Information Technology plays a vital role in the very existence of businesses. For corporations that do not have a comprehensive IT strategy in the 21st century, it is only a matter of time before they are disrupted by agile and nimbler upstarts.

IT as a norm

Across enterprises, Information Technology is becoming the norm, rather than the exception. With IT becoming central to core business operations and functions, business strategy alone is no longer adequate. Aligning the company and IT strategies is more important than ever before. Organizations can simply not afford to have just a primary IT strategy. Instead, they should architect a complete IT strategy that is aligned with their Core Company and corporate techniques.

The fast adoption and spread of IT, improving Internet connectivity, and transforming customer choices – as the recent COVID-19 pandemic showed, consumers increasingly like conducting transactions through online channels, rather than offline, physical stores – are questioning organizations’ ways of conducting business.

Hence, having an IT strategy is no longer a luxury, but rather an existential necessity. companies are not only required to harness the power of IT but also leverage the synergies among their company operations and capitalize on the efficiency gains resulting from scale and scope economizing of proper IT deployment.

Industry-wide transformation

In addition, the source of digital and cloud technologies has enabled institutions around the world to reinvent how they meet the unique requirements of their market. 82% of CEOs have a digital business transformation effort underway and most companies have believed for some time that cloud is key to their digital ambitions, with 88% of companies citing a cloud-first strategy in 2025.

Yet, according to McKinsey Research, 70% of such ambitions fail to attain their stated objectives. Gartner projects that traditional, on-premises IT will still accept 72% of the IT pay by companies in 2022. Traditional enterprises’ good preferences to keep up with the pace of innovation, developed by cloud-native businesses disrupting almost every industry worldwide, is not enough. They are seeking advice to transition into modern cloud-powered digital companies through proven methodologies and mechanisms. In short, organizations need an IT Strategy that is robust, coherent, and proactive.

Why is an IT Strategy necessary?

If you don’t know where you like to be in 5 years, what are the probabilities of you getting there? How can you assign your employees to make conclusions and move initiatives forward without being interested in every phase?

A strategic plan can assist you to address unexpected emergencies and allow you to make a system for accomplishing what is necessary. An IT strategy is essential in most companies today to support the business plan and control risk.

As a company leader, proper knowledge and execution of your plan will assure that your company is well-positioned to employ in a vigorous enterprise environment. Incorporate the components above and leverage your IT to achieve favorable results. Contact PerfectionGeeks today and let us help you make an effective IT Strategy plan.

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