WhatsApp Chatbot for Business Integration Facts - PerfectionGeeks

Ultimate Facts About WhatsApp Chatbot for Business Integration

March 21, 2023 04:30 PM

 WhatsApp Chatbot Integration

It is no longer enough for companies to only be present on select customer communication channels. is the era of omnichannel and omnipresent communication. Consumers today expect to be able to communicate with brands via the channels they prefer, whenever and wherever they like. They also expect fast responses to their questions.

Or they risk causing customers to leave and take their business elsewhere. How can companies meet the increasing demands of consumers?

Implement chatbots.

Chatbots, which are automated tools that engage customers in conversation, allow companies to answer customers' questions while reducing the number of resources required. Chatbots can be used by companies to assist prospects in navigating their websites and making purchases. Chatbots are not available on all companies' websites. WhatsApp chatbots are here to help.

This article explores WhatsApp chatbots. It explains what they are and whether they should be used. We also discuss how to create one.

What is a WhatsApp chatbot, and how does it work?

WhatsApp chatbots sound exactly like what they are: chatbots that are run on WhatsApp. They function in the same way as other chatbots: they send customers messages, respond to their queries, and help them navigate their purchasing journey.

WhatsApp chatbots are the latest version of chatbot technology. Chatbots are a powerful tool that can improve the customer experience and reduce unnecessary customer service costs. This has been recognized by companies for a long time.

WhatsApp chatbots offer the same level of customer support and service as regular chatbots. WhatsApp chatbots are available to consumers who don't have to visit the websites of companies.

WhatsApp chatbots offer the best of both worlds. Chatbots provide 24/7 service and respond instantly to customers' questions. These chatbots allow companies to do more without scaling up their customer service teams.

WhatsApp has over 2 billion active monthly users and is growing each year. This is a channel that consumers know and love, which makes it ideal for customer support. Companies can reach consumers directly, offering proactive support that is more likely to increase engagement.

Customers can send a quick WhatsApp message to get a response in a matter of minutes instead of visiting your website and logging in to track the order status.

Use cases for WhatsApp chatbots

    Let's get to the point.

  • Generating sales with WhatsApp chatbots: Ads can be used to attract customers via WhatsApp chatbots. A company might post a series on Facebook and Instagram that includes a call to action (CTA), which is something simple and direct like "Contact Us". Customers can click the CTA to be redirected to WhatsApp's chatbot, where they can place orders.
  • Support through the sales funnel: Businesses can use WhatsApp chatbots to engage with them at all stages of their sales funnel. WhatsApp chatbots can be used by prospects to inquire about the item's cost, sizing options, delivery dates, and when it will next be available. They can also use the same WhatsApp chatbot post-purchase to request returns, make refund requests, and leave reviews.
  • For feedback: 89% of companies compete solely based on customer experience (CX). A great customer experience can be a competitive advantage. It sets you apart from other businesses and enhances your brand's reputation. Companies must constantly assess their CX to see what's working well and what needs improvement. Peter Drucker, management expert and guru, once stated that "What gets measured gets managed".

    WhatsApp chatbots can be used by companies to collect product reviews and solicit feedback about the sales process. This will help them determine customer satisfaction scores (CSAT). Customers can leave these reviews easily. It takes only seconds for customers to use WhatsApp to send a quick message or select an emoji.

    Cart recovery from abandoned carts: Unfortunately, 68.8% of abandoned carts occurred during the sale process. The customer may have been too busy to close the sale or may not be sure if they should proceed. Or perhaps they needed to wait until payday before they could complete the checkout.

    There's some good news: companies can remind customers of products in their carts to encourage them to buy again. One company used WhatsApp reminders for 70% of its abandoned carts.

    There are a few rules to remember. Don't be pushy. Remind customers gently that they have left some items in the cart, but don't insist that they checkout. Remind them about any deadlines, if applicable e.g., "Complete your order before the 20% sale ends Friday." The third is to make it as simple as possible for them, with a link that takes them directly to the checkout page.

    How to make WhatsApp chatbots

     WhatsApp Chatbot Integration

    You've now learned what WhatsApp chatbots are and why they're important. These are the 5 steps to creating your WhatsApp chatbots.

  • Get a WhatsApp Business API
  • Partner with a solution provider.
  • Choose a chatbot app.
  • Think about your chatbot's conversation and dialogue capabilities.

  • Iterate, test, and improve.
  • WhatsApp chatbots: The benefits

    WhatsApp chatbots offer a wide range of tangible value-add advantages in the digital age. They are not just a gimmick. These are six undisputed benefits chatbots offer for your business as well as your customers.

  • Customer engagement can be increased.
  • Generate key customer behavioral data.
  • Get mission-critical feedback.
  • Increase sales
  • Reduce abandoned carts.
  • Customer loyalty can be increased.
  • Customer engagement can be increased.

    WhatsApp chatbots are more effective than other communication channels for engaging customers. Brands can reach out to customers to promote their products and check in on them. It is estimated that 95% of text messages are opened within three minutes.

    Generate key customer behavioral data.

    WhatsApp chatbots can be used by businesses to collect data that reveals how customers think and behave. They can use WhatsApp chatbots to test different marketing strategies. For example, customers may click through one template but not another. This will help them determine which marketing strategies work well on their channels.

    Get mission-critical feedback.

    Companies can get customer feedback to identify the areas where they are failing and make improvements as soon as possible. Unfortunately, however, traditional methods of asking for feedback (such as sending an email) may get lost in junk folders or might be overly time-consuming or complicated to complete. WhatsApp messages are, however, ideal. Customers can respond quickly to feedback requests by using emojis or numbers out of 5. "How would your customer service rating be out of 5?"

    Increase sales

    WhatsApp chatbots can be used by companies to notify customers about new promotions, promote products, or inform customers that something they had previously purchased is back in stock. Customers can click through to purchase the product by including a link. This will increase sales over time.

    Reduce abandoned carts.

    WhatsApp chatbots can contact customers and ask if they would like to check out more. Customers may have fallen behind due to distractions or not wanting to buy at the time. However, that does not mean that they aren't interested in purchasing again. Companies can increase revenue by reminding customers and decreasing abandoned carts.

    Customer loyalty can be increased.

    WhatsApp chatbots enhance customer service, which leads to increased customer loyalty. Customers can easily purchase, return, review, and troubleshoot with them. Customers will continue to return to the business over and over again.

Chatbots are the future

WhatsApp chatbots will be the future of customer support. They allow businesses to use two popular communication channels, WhatsApp and chatbots. Businesses can offer unbeatable customer service at any hour while reaching customers wherever they are. This will improve customer service, increase retention rates, and boost the bottom line.

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