If you’ve been looking for creating a new website or modifying your old one to make an eCommerce website design that leads to a better user
experience (UX) and
increased sales, PerfectionGeeks Technology is here to
help you out.
Our experts build an eCommerce website quickly and easily.
How to Make a Winning eCommerce Web Design
Foremost and only, it is essential to design a website that shoppers feel they can rely on. Most
shoppers
are concerned about privacy and whether the website will save their data by providing a secure
trade. If
the
website does not feel trustworthy, they will simply select to shop elsewhere.
Provide Smooth Site Navigation
What most users expect from your eCommerce website is ease
of use,
browsing, and buying. They want to be capable to swipe through your catalog and fast finding the
preferred
item. This will in turn positively reflect on your income.
First and foremost, your design requires a specified path for the customer’s journey. Where will
your
customers land when they click on an ad or link? What path should they carry from there? How
will you show
them through the payment process?
Thought-out site architecture and well-chosen page layout will create all the differences in your
site’s
usability. Be sure to have an effortlessly accessible navigation bar, divide your products into
varieties
if
required, have a search function, and add sidebars to offer your visitors interconnected items.
All the features mentioned above will reach together to make the conversion path as seamless as
possible
for your visitors. One of the greatest causes why consumers abandon an eCommerce website is that they cannot find what they are
looking for.
Good
site navigation ensures visitors don’t struggle with seeing what they want.
Make It Mobile-Friendly
Mobile is a device that you can’t neglect if you want to ramp up your eCommerce earnings. The
best method
to make your website fully compatible with mobile is to create a responsive web design. It will
provide
your
site performs perfectly fine regardless of the device in use.
You never understand whether your visitor is browsing your site on an extensive desktop screen, a
tablet,
or a mobile phone. So, it’s best to design your website for all scenarios.
Besides making sure your text is efficiently readable and your images are well-cropped and
placed, you
are
also required to check the load speed on your website across multiple device styles. Most users
tend to
abandon slow-loading websites due to the inconvenience.
Delivering your visitors with a positive
user experience begins with providing them the content they reached for without making
them wait.
So,
minimize your code, compress your images, and specify the number of heavy videos and animation
on a single
page. Once you’re done with that, you’ll have made a flexible website that’s adaptive to any
device.
Embrace Brand Aesthetics
The graphic appeal of a website is what draws most people in, as they usually don’t give
deliberate
thought
to the site’s infrastructure. The strong infrastructure should still be there, but attractive
visuals must
enhance the understanding.
Ideally, your eCommerce web design would display your brand
components, such as your logo, signature colors, typography, icons, etc. This will create your
web design
much more authentic and unique. Moreover, using brand details throughout the pages will give
your website
visual texture — an indicator of a skilled website.
If you employ an eCommerce web design agency, you must
require work
together to make a design brief that highlights where and how to integrate your brand elements.
Photography Is King
Okay, hear us out: We’d never underestimate the importance of great content, but the content has
to share
its throne with photography when it comes to eCommerce web
design.
You’ve likely seen that the main priority of eCommerce sites is photos.
Like Maybelline, many websites opt to open their home
page with
a
big header image that showcases their most delinquent or most famous product. And as you
continue to
browse
the page, you see more photorealistic depictions of the products in different settings.
The logic that images are so important to eCommerce
websites is,
first and foremost, their capability to create trust. Since buyers can’t touch and explore
objects as they
would in physical shops, photos are the only way to get to know the creation. Thus, high-quality
and
professionally taken shots are necessary to eCommerce web
design.
Each development should portray a few concepts that tell it from multiple angles. It’s even more
useful
to
give your visitors the chance to zoom in as much as they wish to get a closer look at the item.
Simple Goes a Long Way
Users pick simple, intuitive websites over busy ones for one reason — it’s much easier to find
what
you’re
looking for if the web design doesn’t overwhelm you with too much effort.
Too many visual distractions, text boxes, and CTAs complicate the decision-making procedure for
the
guest.
A cleaner page design with purpose-driven text, fewer graphics, plenty of white space, and one
focus CTA
will make a far more enjoyable interaction.
You like to direct consumers’ attention to your primary message and requests, so make sure that’s
where
the
spotlight drops. With fewer buttons to connect and pictures to navigate through, your customers
will
understand your message much better.
A simple layout will let your products shine through in a clutter-free space. In turn, your
guests will
have
an easier time looking through your catalog and considering their preferred items.
Of course, you should aim to simplify not only your site’s user interface but also the whole
checkout
procedure. From navigating through product pages to completing purchase details, you require to
make
something as simplistic as possible.
Taking the buyer through unnecessary pages or asking them to reveal too many details will drive
them
away.
So simplify where you can!
Your eCommerce Product Page Design Matters
With the fundamental practices out of the way, it’s time to tackle the next preference
— your product page layout. We like to think that a fantastic product will sell itself, but the
fact is
that
the product’s page does a lot of the hard work behind the scenes.
The extraordinary challenge online retailers face is to allow customers to experience a product
as fully
as
possible without physically having it in front of them. Not the most specific job, but it’s one
that many
retailers have excelled at with their smart product pages. And that’s precisely what we like to
help you
achieve.
Diversify Your Images
The dress looks nice, but what will it look like when it’s on? The lamp seems fine, but how
extensive is
it
placed on a nightstand? These are queries people will question themselves when browsing your
eCommerce website.
So rather than giving them a long and exhaustive description they might not even read, show a
photo
instead. They say, “A picture is worth a thousand words,” and it’s true in this case.
Try to believe like a client and show things from varying angles and viewpoints. Your customers
will
always
enjoy a well-taken, thoughtful product image.
Consider Video
Not all eCommerce websites require a video, but having one
will be
valuable, especially if your products are relatively complicated. A short, informative video
will display
more about an item than plain photographs would. It’s also a perfect way to properly show how to
use the
product.
Keep in mind that users are examining for short videos 1–2 minutes in length. Anything longer
than that
might bore the viewer and drag down the page load speed.
Provide the Right Product Details
If there’s an area where you can gain technical and share all the impressive specs about your
products,
it’s the product explanation section. Now, this is not to say you require to spell out every
tiny segment
about the item. The details you provide should help the shopper make a knowledgeable decision
and not
confuse them.
Another great tip is to inform users when a given item, color, or size is low in stock. This will
trigger
the lack of mindset and stimulate shoppers to take action.
Keep in mind that users are looking for short videos 1–2 minutes in length. Anything longer than
that
might
bore the viewer and drag down the page load speed.
Display Related Items
Displaying related products similar to the ones being viewed will help guests find more items
they might
like, thus saving them on your page longer. It’s a wonderful method to keep shoppers engaged and
enhance
the
chances of purchase.
Many eCommerce websites have a “Frequently Bought Together”
section
that recommends products that perform well with the one the user has chosen. Amazon is possibly
the most
famous vendor that employs this strategy.
Final Words
As a leading eCommerce Website Design Company, PerfectionGeeks Technology delivers tailor-made
solutions that enhance online shopping experiences. Our eCommerce Web Design Services are built
to meet the needs of businesses of all sizes, from established enterprises to startups. If
you're a new business looking to make a strong online debut, we are the ideal eCommerce Website
Design Company for startups, offering scalable, intuitive, and high-converting design
solutions..
