Business Plan for Your Tech Startup

How do I write a business plan for a tech company?

August 04, 2022 11:37 AM

Business Plan for Your Tech Startup

If you decide to launch a start-up, don’t forget to write its tech start-up company plan first. Company planning is important and necessary for a newly created company image. Having a deliberate design lets you anticipate and stop possible threats and get one step ahead of your opponents. Risks trigger other important aspects, such as duration and budget resources. And, if you are just calling on the market, this help might make you fall behind, especially.

What is a Business Strategy, and Why Do You Require It?

A business strategy is an outlined method of documentation of a company’s objectives and how it plans to achieve them by spreading out the roadmap for all other business elements like marketing, finance, and operations.

Before making a business plan, understanding why you require one is important. Writing a company plan for tech start-ups assists in setting the startup options realistically, in addition to other advantages such as:

  • A more useful understanding of business and its goals
  • Forecast the financial requirements and expenses
  • Make a development plan
  • Attract investors and support fundraising campaigns.
  • Pitch deck to ensure the startup will survive and grow.
  • Design the organization to face critical challenges and overcome them.
  • Research the targeted market and competitors.

Drawing a Company Plan for Your Tech Start-up

Step 1. Design a Definition of the Company

A start-up definition is an overview of the business that responds to two major queries: "Who is the creator behind the start-up?" and "What will the founder write to confirm the start-up’s success?" It has extensive points about the company policy, includes all the required parts to catch investors’ attention, can be utilized as a startup angle deck, and usually includes the following information:

  • Tech start-up company name and location
  • The vision and mission statements
  • Long-term and short-term plans and objectives
  • Products, services, and targeted markets
  • The legal document of ownership, e.g., cooperation, LLC, etc.
  • Beginning with a brief explanation of how the concept came to be
  • The start-up’s power points and competitive benefits
  • An overview of the founders and team members

You can never know how to write a company plan for a start-up without first drawing some fundamental concepts and then creating the content gradually until it coats all the needs and represents the complete company details. Most importantly, everything about the tech start-up must be explained in particular in this section.

Step 2: Create an Executive Summary.

While knowing how to create a start-up company plan, many founders mistake the executive summary with the business definition. But the truth is, it’s like the contrast between the movie trailer and the movie itself!

The executive synopsis delivers a quick overview of the business plan using quick, clear, and concise language. Although it has the same structure as a company plan, knowledge must be demonstrated quickly and straightforwardly. However, the administrative summary must include the following key features:

  • Start-up plans and objectives
  • Market segmentation and potential opportunities
  • products and services.
  • The marketing and sales strategy
  • Competitor analysis
  • Financial outlines
Step 3: Identifying the Target Market

The target market is the core client base, and focusing on it ensures the company is on the correct track and the cost-effectiveness of marketing efforts. Understanding the client's requirements, motivations, demographics, and other pertinent data will help decide what consumers want and are ready to pay. The following questions assist in determining the target market:

  • Who are the tech start-up clients? Their gender, profession, age, income, etc.
  • What do they like and dislike?
  • Where are they located?
  • What do they do for a living?
  • Are they online users or offline customers?
  • What do they think? What are their interests?

The more points are known about the target market, the more the tech startup’s success opportunities grow, and investors will be more likely to help the company. Moving forward, it’s the moment to understand market research in detail.

Step 4: Conduct Market Research

The market research delivers deep insight into the targeted audience and the startup product-market fit. It’s one of the best ways forWho are the tech start target market identification because it eradicates the worries about whether there is a market for the startup or not. Rather than hopping in and dumping tonnes of assets on a tech startup doomed to fail, market research empowers enlightened decision-making based on real-life input.

Leading market research answers the fundamental questions all tech startups ask.

  • Is the development or service useful for clients?
  • Does it solve a current issue for end-users?
  • Will they spend that amount of money on such a solution?
  • There are several ways to conduct market research, such as:
  • Online and offline surveys are the most commonly used forms of market research.
  • Interview: a one-on-one conversation with members of the target market.
  • Observation: observing excellent consumer behavior while using the product or service.
Step 5. Competitor Analysis.

As a start-up, it’s important to define what causes you to stand out from the crowd. Competitor research benefits by figuring out market positioning by answering the following questions:

  • Why should consumers buy this start-up product or service?
  • Why wouldn’t consumers purchase the currently available products on the market?
  • How can the start-up enhance the current competitor products available in the market?

Answering those questions and understanding who the competitors are, their strengths, and weaknesses will help tech start-up founders understand how to be amazing and effectively overcome competitors.

Step Six: Create a Financial Plan

The tech start-up business plan template usually represents a financial projection and research for the first five years of company activity. The financial strategy will ensure the start-up is profitable, supporting the investment’s decision-making.

It’s highly suggested to have a good and realistic financial plan away from being bright so as not to mislead investors. Moreover, there’s no requirement to offer an excessively profitable projection because investors know that start-ups can’t make profits from the start.

The essential components of a successful financial plan are:

  • Capital fundraising expectations and procedures.
  • Revenue streams to explain how the start-up will earn income.
  • Human resources cost paid on staffing and development.
  • Significant costs in the form of predictions of mega payments
  • Financial landmarks to deliver a detailed expansion plan
Step 7. Crowdfunding as a Fundraising Plan

It’s important to demonstrate possible fundraising strategies for managing the required capital to launch the tech start-up. Crowdfunding is an efficient fundraising method, particularly for innovative tech projects, and many international media are dedicated to organizing crowdfunding campaigns.

However, before introducing the topic, start-up founders must test various platforms and discuss their benefits to settle on the most suitable one. Check Kickstarter vs. Indiegogo as two important crowd-funding dedicated platforms, and describe the reasoning behind your choice in the financial plan.

Step 8: Create a Marketing and Sales Strategy

No tech startup stays without adequate marketing and sales processes. While the marketing plan enables the startup’s products and services, the sales plan delivers channels that enable consumers to buy them, such as e-commerce.

This tech startup business plan section outlines reaching opportunities and transforming them into buyers. It contains the following basic points:

  • A well-explained definition of brand awareness campaigns
  • Pricing policies and possible sales channels
  • Platform accessibility

At this moment, you might feel lost with all those points, and to make things more comfortable for you, later in this article, we’ll show the most popular software for a company project with a brief introduction for each.

Step 9. Draw a Team Structure

The company plan should have a team structure to delegate duties within a structural order. In other words, the team forms part of the company plan and defines who does what. For instance, a venture tycoon, a marketing expert, and an engineer founded LinkedIn in 2003. Another instance is Amazon, which Bezos didn’t begin on his own; besides him and his wife, he had a handful of 21 employees to help kickstart the project; a software engineer, a catalog specialist, a merchandise website editor, an IT director, an information architect, a marketing specialist, and others on the working side of the company.

A standard organizational form of a tech start-up consists of the following:
Board members

The members of the board of directors must be listed in the company plan. Each one of them must be introduced by title and board position. Also, provide a background including experience, education, skills, etc. Adding an appendix with the board associates’ resumes is a plus.

Management Team

Investors will be curious about the management team and their prior knowledge of tech ambition. Therefore, provide an exact definition of their knowledge, responsibilities, and proven track record of previous work.

Startup Team

The startup team will consist of experts and specialists whose respective skill-sets complement one another. A tech startup team usually consists of graphic designers, inbound marketing professionals, and talented coders. Make sure to ask about their professional experience and the merits of each one to get the weight they add to the company.


Creating a new tech business is a thrilling journey. But to get your startup on the road, you must make a tight and substantial business strategy and stick to it. Pursue the tips noted above to score a high-quality one. If you don’t have time or think it’s hard to keep up with all the scripts and research, you may contact us at PerfectionGeeks Technologies.

let's cut the distances today

tell us about your project


4 + 9


Visit us

Plot No-one, 249, Phase IV, Udyog
Vihar, Sector 18, Gurugram,
Haryana 122022

call us

+91 8920947884

email us

[email protected]

don't think about budget just contact us and take your business beyond the sky

book free Consultation
home icon


services icon


technology icon


blog icon


contact icon


Coronavirus Crisis