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The Future of SEO with AI-Language Models: How ChatGPT and Bard are Changing the Game

The Future of SEO with AI-Language Models: How ChatGPT and Bard are Changing the Game

Sep 14, 2023 05:28 PM

 AI in SEO

Google's biggest possible casualty was Google, not long after ChatGPT had been released for public testing. Google, as it has shown with its AI chatbot Bard and possibly prompted by Microsoft's AI moves, was about to prevent ChatGPT from loosening its grip on search.

Although the future of search still needed to be clarified, Google's leadership knew that AI chatbots had the potential to change the industry in a significant way.

Bard, the new ChatGPT, assisted Bing, and their future search is a glimpse into the future. What does this mean for SEO and digital marketing? How can businesses prepare for a digital marketing world dominated by AI technology?

Let's find out.

Will Chat GPT convert to SEO?

Search Engine Optimisation in the Age of Google and AI: How Google and AI Have Revolutionised Search Engine Optimisation

How does ChatGPT affect SEO? ChatGPT, an advanced AI technology, has revolutionised how people interact with the internet and information. ChatGPT's ability to provide complex answers, generate text that looks like human speech, and generate human-like texts has the potential to transform the world of SEO.

SEO Chat GPT

ChatGPT is set to bring about significant changes in how people search for information. ChatGPT's ability to give users quick and accurate responses will change how people interact with search engines. ChatGPT will allow users to ask questions and receive immediate answers. This will likely make artificial intelligence in keyword research obsolete. Due to this shift in user behaviour, SEO experts must adjust their strategies, focus on conversational searches, and create content designed to answer specific questions.

ChatGPT's ability to create new, unique content will also positively impact SEO. ChatGPT's advanced language processing abilities allow it to create blog posts, articles, and other content types in just a few seconds. It can revolutionise the way websites are built and maintained, as well as the way they are optimised for search engines. ChatGPT allows businesses and website owners to publish high-quality, fresh content much more quickly, helping to improve their search engine ranking and driving more website traffic.

ChatGPT can also be used to help drive traffic to websites. ChatGPT, for example, can be integrated with chatbots or other conversational interfaces to allow users to access and find information naturally and intuitively. It will make it easier for people to find the information they seek. This will also increase website visibility and encourage more traffic.

ChatGPT can transform SEO in several ways. ChatGPT, by changing how people search for information, creating unique and new content, and opening new applications, will help drive traffic to sites and provide new opportunities for SEO professionals. It's vital to understand the impact of ChatGPT on your work, whether you're an SEO expert, a website owner, or a business owner.

What is Bard's view of SEO?

Google is a place where things don't stay the same for very long. Each core update brings a lot of SERP volatility and many new factors that need to be optimized. Bard presents a different kind of challenge.

Bard will respond to queries conversationally and humanly. The searchers will love it. Will the answers provide more information than just a quick overview? Some of the answers we've seen may need to be revised.

Google's decision to continue using traditional search results is due to the ongoing challenges with AI chatbots and their accuracy. Google understands that some users will not trust Bard's answers.

Searchers may want to verify Bard's answer, and Google would say they did so on the SERP rather than go to Reddit, Quora, or Bing. As an SEO, it is essential to make it as easy as possible for Google to understand your pages.

The SEO industry must adapt to a different way of working after Bard. SEO has never been a constant; as we've pointed out before, it is a constantly changing industry. SEO is not going to die but may need to be adapted again.

How will AI chatbots affect the competitive landscape in search?

Early fears about ChatGPT suggested it would kill search as we knew it. ChatGPT seemed to give quicker and more digestible responses to specific queries than Google.

Google has responded as expected. Microsoft, who may have known the game all along, has responded with a more accurate, revamped version of ChatGPT embedded into Bing.

Google's response was clumsy and, as a result, expensive. The little we've seen of Bard suggests that the ubiquitous search engines will continue to exist. ChatGPT, instead of killing search, may have given it a new wind.

Microsoft can attract users from Google by using conversational AI. This is evident in the rapid integration of ChatGPT within Bing. The success of the new Bing will determine how effective this strategy is.

Now that Google has responded to Microsoft's request, the amount of market share Microsoft can regain from Google also depends on whether Bard improves Google's search product.

Bard and ChatGPT use large language models and machine learning to answer queries. Both are trained using vast amounts of internet data, but Google's chatbot is said to use the most recent information.

Bing will find it challenging to replace Google and may even fail. But the search engine that solves the annoying accuracy issue of chatbots the fastest could win the bot war. Microsoft's success, even if negligible, will require SEOs and marketers to pay greater attention.

Google will push the bar on content quality even higher

Google is likely to emphasise the quality and accuracy of its pages served to users. Many of these users will want a different perspective than Bard's.

Google will only show you the first page if your page is at least as accurate, comprehensive, and factual as Bard's.

Google can distinguish between good and AI-language models for content optimization if you use AI writers. Google will be able to more easily detect low-quality content generated automatically and published without human supervision.

Google has said that it will not penalise AI content. This does not mean that Google is not prepared for the reality of AI content flooding its platforms. It would be best to focus on providing high-quality, fact-based AIO material that puts the reader first.

Content that is longer will continue to perform better

Bard is not going to change your content strategy immediately. You should keep doing what you've been doing and wait for the changes.

Google will continue to reward higher-quality content. Instead of following Google's every move and focusing on it, focus on this. Research shows that the average length of content on Google's front page is around 1,890 words. Content that is longer also receives more social shares. Both trends are expected to continue.

You can publish more content with AI-powered platforms like Content at Scale without compromising quality. This is especially true if you use our AIO framework to edit AI content so that it is factually accurate, reads well by humans, and is optimised for search engine rankings.

Takeaway: AI bots can revolutionise SEO and search by improving the user experience and interaction with content. They also provide more relevant search engine results and automate tasks to increase efficiency.

How can AI be used in SEO?

 AI in SEO

Digital When you want your website to rank higher, get more traffic, and convert readers into customers, digital marketing is essential.

AI is becoming more popular among digital marketers, especially for SEO (search engine optimisation), because it helps create content.

There are some cautions when using AI in SEO. Search engines are becoming more sophisticated and may not recognise AI-generated content. However, it could fool some readers. The quality of content shouldn't be compromised by using AI technology.

You can use AI to generate ideas and outline your content strategy. However, using AI heavily for your blog posts can be disastrous for your SEO.

This is particularly true if Google decides to penalise AI-generated content. There are still some ways that AI and SEO work well together.

For quick outlines

For starters, AI can generate quick outlines for your content. With the help of natural language processing (NLP), AI can quickly generate keywords and topics related to a query.

Content marketers can use these outlines to generate new ideas.

AI can help you map out your ideas if you are stuck or do not know enough about a particular industry to be able to produce meaningful content.

While AI-generated blog posts might provide a solid outline, you must fill in any gaps to create a compelling and authoritative post. AI-generated content can also be used to update older content.

AI can be used to develop new ideas for your readers if, for example, you write weekly articles about a specific topic.

Meta descriptions and titles

Meta descriptions and titles can be just as important as the content itself for SEO.

AI can assist you in creating titles and descriptions that will encourage readers to click on your page.

It will generate a summary of your content in seconds and provide you with an appealing pitch.

Meta descriptions should be kept short because readers will click more on your page when they know what they are getting into.

Related content

AI can help you connect different content pieces on your website. AI recommends related topics to readers based on algorithms. You might want to create a summary of the latest fashion trends, and your AI could suggest a topic related to it, like streetwear.

Would you ever have thought of this niche topic? Most likely not, at least after repeating the same research.

AI will help you break out of a content rut and engage readers with topics relevant to their interests.

You can use it to generate new ideas and give your content more depth.

AI-generated content: the future

Many digital marketers and content producers view AI as a source of plagiarism and low-quality content that threatens their craft.

When used correctly, AI can be a potent tool in SEO.

Consider these things about AI in the SEO world and for digital marketers:

Editors become more careless as AI becomes smarter

The continued development of AI is a two-edged sword.

This is not meant to replace thoughtful, authoritative blog posts. It's a tool for creating outlines and discovering new ideas.

Content generated by AI is becoming increasingly intelligent. However, this may lead to marketers and editors being less careful.

Some large publishers, like Men's Journal, have used AI to create blog posts with significant inaccuracies.

This is not a sustainable approach and could result in severe penalties from Google.

Google is particularly strict about YMYL content (Your Money or Your Life), which could affect the user's safety or their money.

AI will still be able to produce good YMYL (health, finance, and wellness) content in the future. We should require human editors to check the accuracy and reliability of the material produced.

Google Bard and AI: What This Means for SEO

Google's AI commitment is more evident than ever with the release of Bard, its AI-powered chatbot.

Bard is an intelligent assistant that can answer all your questions. Bard, a conversational assistant powered by AI and machine learning, can provide better insights than humans on anything from rocket launches to SEO.

Bard continues to test and learn how to use information gathered on the World Wide Web to communicate. This is a good reminder that AI and SEO will be around for a long time. Marketers have yet to demonstrate that they can get them to work together.

Wrap Up

AI ChatGPT won't replace Google or SEO.

It's not going to replace the need for human-created, original content.

It will make authentic human creations more valuable and significant, especially in the future.

This means you need to hire the best SEO content authors. They can use their experience, insight, and skills for your branding.

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