As innovators investigate the business benefits of augmented reality and how it can help improve
customer service and experience, it is becoming a hot topic. This technology has great potential
to transform the way businesses work.
AR is expected to be an economic driver in the tech industry. Research has shown that the global
augmented reality market was worth $17.67 billion in 2020. Forecasters predict a compound annual
growth rate of 43.8% in the augmented reality industry between 2020 and 2028. So which vertical
markets will adopt this technology? ABI Research analyst Eric says revenues will be divided
among several major verticals, including education, gaming, and healthcare.
A native company stated that revenues would primarily favor the industrial and healthcare
verticals. They currently hold approximately 54% of the market share. This is due to more
advanced technology adoption habits and strong use case applications.
What's Augmented Reality?
Augmented reality (AR), or artificial reality, is the application of technology to create digital
effects on real-life objects. AR simply uses software or hardware to create new visuals, sounds,
or sensory stimuli for something you see. AR is often considered a collection of smartphone apps
that add visual elements to the things you are looking at. However, AR can be used for many
other purposes.
AR is commonly used when you shop online for glasses. You can't touch the glasses and put them
on, so you don't have to "try on" new frames. Instead, to best determine how the glasses will
look on your face, you take a picture of the frames and overlay them over them. This is how you
augment the reality of your face. Once you order your glasses and start wearing them, your real
identity will be created.
Although augmented reality may appear to be the long-term future, the technology behind it is
quite familiar and simple. AR uses computer vision, depth tracking, localization, and
localization to enable the platform to collect, analyze, and transmit data. These data are the
foundation of your augmented sensory experience.
Depth tracking is one of the most fascinating augmented reality features. An AR platform using
depth tracking technology can determine how close or far you are from an object. Of course, AR
applications like 3D online shopping and industrial field services would not work without this
feature. However, the most important AR feature is mapping. It's the reason you can place your
glasses over your head.
What AR Business Technologies have Changed?
Better ways to visualize
Images used in augmented reality are part of the highly sophisticated visualisation tools. AR can
be used in business to help customers and employees visualise the product, see the production
steps, test features, and so on. These visual overlays increase productivity and client
engagement.
Enhanced communication
AR solutions allow for efficient content sharing and translation. Businesses can get instant
feedback from their target audience and improve their decision-making processes using AR
capabilities.
Experience and remote expertise
Use AR apps to share your knowledge and give users essential information. AR can be used for
internal and external operations, allowing you to work remotely. Customers can try products
without
having to ship them. This reduces shipping and travel costs.
Better service
AR experience for sales is a key reason that 61% of customers choose AR-experienced businesses.
Use
augmented reality software for businesses to attract customers looking for excellent customer
service.
Ability of training
There are many options for onboarding and training using AR technology in business. Companies
from different industries can utilize augmented reality to improve their business, whether
teaching new employees or instructing existing users.
Augmented Reality in Business Practise
Augmented reality can be used in many different ways. Each company chooses the AR business
solution that best suits its goals and objectives. PerfectionGeeks is a leading augmented
reality solutions provider and can help your company create an AR application that meets your
needs for AR business solutions. These are just a few examples of how augmented reality can be
used in business.
User manual
Modern marketing and production use AR to present products to customers. Potential clients can
view the products in detail, test the functionality, and try the products out in real-world
settings using business AR apps. These opportunities allow both sides to reduce bottlenecks in
sales deals. Customers can see the potential issues with the purchase, and business owners can
fix them. Likewise, consumers will be more likely to consider purchasing another product if they
can quickly understand the details, principles, and issues of a piece of your stock. Augmented
reality in business accelerates this process because you don't need to send the client a sample
of your product and wait for their feedback.
Information cards
With augmented reality technology for business, create interactive product information cards.
This AR solution lets you showcase your products, services, and general information about your
company and its goals. Clients can easily access the augmented reality business card by reading
detailed descriptions. AR makes browsing much more fun and efficient than traditional catalogs.
In addition, AR allows clients to experience the products and witness the benefits of
collaboration. This innovative approach will allow your company to stand out and become more
recognizable.
Design capabilities
AR apps for businesses offer many design options. Clients can personalise the product by using
this feature. You can choose the color and size and add or remove components. In addition, AR
allows you to view the final product in AR. These attributes positively impact decision-making.
Design technology in AR software can also improve customer satisfaction by delivering the best
result.
Training for employees
Training and onboarding are easier when employees can see and interact with the process they need
to learn. Progressive companies use augmented reality to accelerate their business growth. AR
training doesn't require constant supervision, so even experienced workers can complete their
tasks without interruption. AR in businesscan be used for business onboarding, which
significantly reduces the potential damage to production and business operations that trainees
might cause. Business owners can organize training with augmented reality for all staff members,
not just new hires.
Know More
This article will comprehensively answer the question, "How can augmented reality be used in
business?" The market for AR is growing rapidly, so don't lose the chance to increase your
competitive advantage by implementing augmented reality services
in your business. The following are some of the most common questions we get asked. AR
offers organizations a wide range of capabilities. Your company must have a creative approach,
skilled analytics, and expert knowledge to enable augmented reality adoption.
