B2B Marketplace Steps, Features and Pitfalls

How to Build B2B Marketplace Steps, Features and Pitfalls

August 04, 2022 12:40 PM

B2B Marketplace

The COVID-19 virus forced B2B sellers and buyers to move to digital colossal. What began as a crisis response has evolved into the current normal, with significant implications for how sellers and buyers will conduct business in the near future. In fact, Gartner's Future of Sales research suggests that in 2025, most B2B sales platforms between buyers and suppliers will occur through digital channels. This is due to 33% of buyers preferring a non-sales experience. Furthermore, this preference rises to 44% among younger generations.

B2B professionals are investing more money in launching and improving online shopping channels in order to increase the number of customers and stay in the market. Whether you're a well-established company or a new company, the B2B market is something you must consider. This article is an exhaustive list of all you have to learn about. It covers topics such as—"how to set up the foundation of a B2B marketplace," "types of B2B marketplaces," "must-have features," and "tech stacks." The list continues to grow.

What is a B2B market?

Self-service marketplaces for businesses offer self-service, digitally-sourced solutions where several vendors can provide client items or products. The leading companies in the world's B2B eCommerce market include Amazon, Alibaba, Rakuten, Mercateo, Global Sources, Walmart, and IndiaMART. B2B marketplaces, which are similar to B2C websites, claim to help customers identify the best supplier while improving the customer experience by making transactions easier in a more accurate and transparent manner.

The difference between B2B and B2C:

Product categories

B2B marketplaces are significantly more focused than B2C marketplaces and may provide a single category of products. As a result, they can ensure that their products are of high quality. However, it also restricts their market access to fewer buyers. It's a line sheet that can be bought.

Operational model

Businesses in the B2B eCommerce sector can conduct business with one of two models: the direct model or the marketplace model. The direct model involves companies developing the platforms and selling directly to consumers. On the contrary, a marketplace is where numerous companies can sell their goods alongside those of their competitors. Despite the wide acceptance of B2C eCommerce, it is the latest evolution and expansion of B2B eCommerce that has caught the attention of sellers, buyers, and investors from all over the world.

Statistics and information about the B2B market

Size, geography, and application

As the number of B2B marketplaces expands, channel management becomes more difficult for sellers. To maintain their growth, companies will have to be more selective with the marketplaces they utilize and rely more heavily on sophisticated marketplace management software to provide a range of channels and sophisticated personalization and marketing initiatives.


Based on 41 per cent of respondents, social media advertising was on their schedule to be incorporated into their marketing plans for 2022, and 41 per cent stated similar personalization of marketing.

The essential characteristics of B2B marketplaces
Platform administration

A user-friendly and straightforward administrator panel that allows the marketplace owner to create the design, create, and manage the process on the platform is vital. Vendors also get an online dashboard to monitor their activities. Customers are drawn to the marketplace because it allows them to work and take care of important tasks independently. This is essential to your success in the marketplace.

Catalogue of services and products

This requires a feature for listing products, allowing wholesalers to list their products or services with the relevant information that potential buyers need. Also, there is an option to search and filter, allowing buyers to find items or services offered on your platform effortlessly. This is essential to make your marketplace more accessible. If you wish to allow your customers to manage several products simultaneously, it is possible to enable large-scale product management.

Import and export options and the ability to describe products could be added to an entire marketplace.

Acquisition, payment, and monetization

Since your customers primarily utilise your services to earn income, it is essential to integrate the payment process, such as payment gateways, discounts and pricing, product carts, instalment payments, tax management, and other related features to payments into your marketplace. Including these features in your marketplace makes collecting payments for your users easier.

Logistics, inventory, and delivery.

The ability to ship is crucial for platforms to sell products. It involves collecting the information and managing and organising delivery companies to ensure they bring the items to the buyer after the transaction. In addition, inventory features allow sellers to monitor their merchandise and upload new items quickly.

Security and protection of data

These include features that assist users in protecting and preserving their data. This feature ought to be able to prevent unauthorised access to or the updating of information. This section explains the database backup part and the data log features. The backup feature of the database safeguards users' information by conserving it at a set time frame. At the same time, the data logs' quality provides the changes that have been made to your database.

The user's administration

Many roles can be found on the B2B marketplace, such as owner, admin, super admin, and users. Each position has its own process within the platform. This is where user management is essential. It only allows them access to the procedures required to perform their duties. This covers team management, vendor control, buyer management, and client group management.

Administration of accounts

This means that users of all roles can sign-up for the accounts they want to manage. Some platforms don't require customers to sign up before purchasing products, while others require users to sign up before buying products and services. The restricted-access feature is useful. It involves monitoring and restricting access to privileges and privileges to ensure that only authorized users can make purchases through the website.

A marketplace could also have Google and Apple sign-in options, allowing customers to log in to their accounts using the Google or Apple logins.

Content management

The software development company for managing content is essential since it can help sellers communicate with buyers and get feedback. The addition of tools for publishing that allow users to edit, erase, and create content can make this possible. Additionally, they can use the feature of images and videos to add videos and pictures of their products within the description of their products. Finally, after buying a product, buyers can comment on it using the review and rating tool.

A marketplace may also have an option that permits customers to include YouTube video URLs in the product description.

Communication portal

Before buying or selling products and services, buyers have to interact. This is why a communications aspect is vital in a B2B business. It is possible to include features for communication like the Messaging Centre, live chat, and chatbot. The messaging centre lets sellers, administrators, and buyers interact, while live chat allows the seller to communicate directly with buyers. The Chatbot function is set to answer frequently asked questions from buyers automatically.


A B2B marketplace development cost necessitates considerable effort. But, with the increasing trend of businesses moving into online selling, it's evident that the market is a great opportunity. With all the details provided in the article, you can contact us to enter the market immediately and be the owner of one of the most profitable marketplaces.


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